Achieve annual budgeting and forecasting targets
Develop and deliver the annual Business Plan and agreed targets and assignments set
Agree strategic priorities that define the present and the future of brand activation, category sales and distribution
Establish strong relationships with key stakeholders (internal and external)
Set and measure distribution, ranging, visibility and perfect store targets for responsible channels
Develop and implement pricing and promotion strategies
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Head of Retail is responsible for directly leading and managing the Retail team. This role will set and deliver annual sales, expenditure, share, availability, visibility & communication targets for the Grocery, Mass Merchant and Discount Channel. This person will develop strategic priorities and manage initiatives to ensure ongoing business growth across all identified Key Accounts in each channel. This role holds key channel ownership, accountability, and responsibility for the delivery of agreed annual business plan targets. Additionally, this role is also responsible for the training, development and mentoring of five National Account & Business Managers.
All the responsibilities we'll trust you with:
Lead and manage the Retail Key Account Team
Stay up to date with market intelligence, know what is going on in the field and channel (finger on the pulse)!
To be regarded as a leading and highly respected manager within Red Bull, with continued pursuit of motivating people to exceptional performance
Ensures agreed service levels at National, State and customer levels are always met
Drive a strong working relationship with internal and third-party Field and Category teams
Build strong collaboration across our key departments: Marketing, Finance, Operations
Implement continuous improvement plans
Implement ‘best practice’ initiatives, setting the example at a national level
RELATED OPPORTUNITIESLooking for something else?
Select your location
Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.