Own the development, management and execution of comprehensive field sales strategies that align with the company objectives.
Drive the systematic transfer of what is working in one region into the other four – setting standards, benchmarks, and best practice ways of working.
Own the annual field sales business plan. In partnership with the VPOPs, set the KPIs, focus areas, field strategy and recognition platforms.
Develop the tools and resources that ensure regional field sales budgets demonstrate strong ROI.
Own the path from strategy to outlet — driving consistent national communication and removing roadblocks between plan and execution.
Own national territory design, using the annual planning cycle to keep the field sales organization deployed against the highest-opportunity outlets in the marketplace.
Set and hold the national standard for in-outlet brand leadership — Red Bull looks like the #1 brand in every A, B, and C+ outlet in America.
Serve as the senior approval authority, alongside Finance, for major partnership agreements accessing national opportunity funds.