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The Original Red Bull
SalesFull-timePermanent
Head of Field Sales
Santa Monica, United States
Red Bull North America

The Head of Field Sales owns the Art of Musketeering philosophy and craft for Red Bull North America On Premise. Setting the strategy, standards, and operational effectiveness for a national field sales organization spanning five regions. A member of the On-Premise Leadership Team, the role develops the five Vice Presidents, Region (VPOPs), builds future bench and represents US field sales to national and global leadership. Over the last three years, our field sales model has taken us from opportunity market to best-in-class, this role exists to protect and extend that trajectory.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 20-30Benefits Eligible
STRATEGIC LEADERSHIP

Own the development, management and execution of comprehensive field sales strategies that align with the company objectives.

Drive the systematic transfer of what is working in one region into the other four – setting standards, benchmarks, and best practice ways of working.

Own the annual field sales business plan. In partnership with the VPOPs, set the KPIs, focus areas, field strategy and recognition platforms.

Develop the tools and resources that ensure regional field sales budgets demonstrate strong ROI.

Own the path from strategy to outlet — driving consistent national communication and removing roadblocks between plan and execution.

Own national territory design, using the annual planning cycle to keep the field sales organization deployed against the highest-opportunity outlets in the marketplace.

Set and hold the national standard for in-outlet brand leadership — Red Bull looks like the #1 brand in every A, B, and C+ outlet in America.

Serve as the senior approval authority, alongside Finance, for major partnership agreements accessing national opportunity funds.

DEVELOP CROSS FUNCTIONAL PARTNERSHIPS

Foster strong, trusted collaboration with Global On Premise leadership — proactively sharing what's working, importing best practices from other markets, and representing our field sales organization in a way that strengthens both our business performance and our reputation.

Partner with Key Accounts leadership on the development and implementation of national strategy through the field sales organization.

Drive strong collaboration with Finance, Distribution, Marketing, Business Insights, and the SVP RGMs to advance our performance.

BUILD THE BENCH

Own the national field sales talent pipeline, development and succession plans. Build programs that ensure ready-now talent at every field sales level, up to and including the Vice President, Region.

Lead and develop the Directors of Field Sales (East & West) as they coach and elevate the Art of Musketeering in the regions, focused on ROPM development in partnership with the Directors of Musketeers.

Oversee the Sr Manager, Training in the development of a consolidated national Art of Musketeering curriculum, executed in partnership through the two regional directors.

COACH THE VPOPs

Coach the five Vice Presidents, Region as field sales leaders – developing their capability, leadership, and standards.

Be the person the VPOPs turn to: onboarding new VPOPs into norms and routines, pressure testing regional business plans, preparing the regions for global and national market visits, and providing institutional knowledge on complex On Premise scenarios.

Serve as the functional expert VPOPs call on to diagnose field sales performance challenges and identify solutions.

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • 12+ years of sales leadership experience in beverage or consumer goods, with deep expertise in the On Premise channel.
  • Proven track record leading a large-scale field sales organization at a national level.
  • Hands on experience building outlet level execution standards, route-to-market models, segmentation, and field sales ways of working.
  • Demonstrated success coaching and developing senior leaders through influence.
  • Experience owning national sales strategy and annual business planning.
  • Strong commercial and financial acumen.
  • Track record building talent programs.
  • Experience navirating complex cross functional environments.
  • Love for powerpoint and new found passion for AI.
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $188,000 - $282,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
LocationWhere you'll be based

Red Bull USA operates from its office in Santa Monica, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Santa Monica, teams bring Red Bull to life across the USA through local initiatives, consumer experiences, partnerships, and events.

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What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
Head of Field Sales
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