You'll shape and drive Red Bull's global fitness media strategy across content development, channel programming, communications, and partnerships, helping to build a distinctive and impactful presence in the fitness space. Through authentic and engaging storytelling, you'll strengthen brand awareness, highlight product functionality, and create meaningful connections with consumers. By bringing fitness marketing assets to life through compelling content and experiences, you'll inspire audiences around the world and reinforce Red Bull's position as a leading lifestyle brand.

Leveraging editorial excellence, audience insights, and innovative distribution strategies, you'll maximize the reach and relevance of fitness content across channels. Working closely with internal and external partners, you'll create ownable platforms and partnerships that differentiate Red Bull from the competition while engaging core fitness enthusiasts, casual participants, and new audiences alike.

In this role, you'll define and drive Red Bull's holistic fitness media strategy, setting clear priorities based on consumer insights and an audience-first approach. By focusing resources on the most impactful initiatives, you'll engage core, casual, and new audiences while driving sustainable growth. In close partnership with Sports Marketing, you'll translate fitness initiatives into compelling media products with the right messaging, storytelling, and brand integration.

You'll champion the development of authentic, ownable, and innovative content formats that build cultural relevance, strengthen brand love, and expand audience reach. Through bold storytelling, innovative distribution, and data-driven decision-making, you'll identify new opportunities for growth while shaping the role of Red Bull-owned channels, third-party platforms, creators, and strategic partners. At the same time, you'll safeguard the brand's reputation, anticipate potential risks, and ensure Red Bull remains differentiated and at the forefront of the fitness landscape.

You'll serve as the key point of contact for markets around the world, providing guidance, sharing best practices, and enabling continuous knowledge exchange. By fostering strong collaboration across global, regional, and local teams, you'll create synergies that maximize both relevance and reach.

Together with markets and global stakeholders, you'll identify powerful local stories and elevate them into compelling narratives with global impact.

You'll build strong relationships across the organization, aligning priorities and ensuring seamless collaboration between teams and functions. Working closely with stakeholders across Marketing, Content, Distribution, Channel, Creator Marketing, Production, Insights, Partnerships, Music Services, and beyond, you'll drive alignment, unlock opportunities, and maximize the impact of Red Bull's fitness initiatives.

Through effective collaboration with external partners, you'll create mutually beneficial relationships that contribute to shared success.

You'll manage budgets and resources responsibly, ensuring investments are aligned with strategic priorities and optimized to deliver maximum impact. By balancing financial discipline with ambitious objectives, you'll enable the successful execution of key fitness initiatives and long-term growth opportunities.

In this role, you'll lead, inspire, and develop a high-performing team, creating clarity around priorities, roles, and responsibilities. Through coaching, empowerment, and continuous development, you'll help team members reach their full potential.

You'll foster a culture built on creativity, collaboration, accountability, and shared purpose, ensuring the team consistently delivers outstanding results and drives innovation across the fitness space.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.