• Work closely with the Regional Marketing Manager to translate the regional field strategy into clear, actionable plans.

• Drive relevance across key moments of need by tailoring messaging, activating occasion‑led campaigns and supporting the right big moments in the region.

• Partner with local sales teams to build mental availability hand in hand with physical availability in image‑driving outlets, On Premise, Off Premise and new business environments.

• Set clear goals together with the Regional Marketing Manager to drive trial, especially among students, in-frequent and new consumers.

• Use programme tools and reporting to track performance, improve targeting and provide strategic input (e.g. consumer perceptions and trends).

• Occasions & Sampling Plan – Develop and execute a local sampling plan that targets the right occasions, locations and audiences, ensuring the right product mix is always available.

• Student Marketeer Management – Lead and coach your team of Student Marketeers, ensuring they deliver high‑quality sampling and brand experiences in line with programme objectives.

• Campus Activation – Plan and deliver impactful activations on and around campus that build brand love and drive product trial with students.

• Onboarding and Training – Lead the onboarding and continuous training of Student Marketeers, setting them up for success in the field.

• Recruitment – source and select high‑calibre, diverse Student Marketeers who embody the brand.

• Incorporate indirect sampling initiatives that broaden reach in occasions where direct sampling is more challenging.

• 3rd Party Event Plan & Activation – Build and execute a local 3rd‑party event plan, selecting the right events and delivering premium Red Bull activations that increase brand love and product usage in locally relevant scenes.

• Brand Campaign Activation – Bring national brand campaigns to life locally by creating and executing field activation plans that make campaigns tangible for consumers.

• Support activation of Regional Big Moments – Support the Field Marketing Project Manager and Regional Marketing Manager in activating Regional Big Moments (e.g. key festivals, sports or culture events) with strong on‑site execution.

• Activation of Large Titled Events – execute the activation plan of large Red Bull titled events in your region.

• Event Vehicle Activations – use the event vehicle and other mobile asset activations that surprise and delight consumers and create strong trial opportunities.

• Maximise EMO (Earned, Manged and Owned) media opportunities by creating locally relevant stories and experiences.

• IDO Management – Manage IDOs (Image‑Driving Outlets) ensuring they are activated with the right tools, visibility and experiences to build brand love and drive product trial.

• Local Opinion Leader Seeding – Identify, build and maintain relationships with local opinion leaders across sport, culture, nightlife, work and campus scenes. Seed product and invite them to brand experiences where appropriate.

• Support the Field Marketing Project Manager in developing, owning and executing new, locally relevant ideas that complement global and national initiatives.

• Lead creative sessions with Student Marketeers to ensure a constant flow of fresh ideas, particularly for the student audience.

• Act as a role model, living Red Bull values with a motivating and inspiring tone of voice.

• Ensure the Student Marketeer programme has adequate population coverage to reach our target groups, flexing resources in line with business opportunities.

• Maintain consistency with other field marketing regions regarding recruitment, onboarding and training standards.

• Spend time in the field coaching on the job, giving direction and showing how each Student Marketeer contributes to success.

• Maintain a growth environment and coach Student Marketeers towards their development goals.

• Plan and conduct regular planning meetings and team‑building activities.

• Manage the regional budget with the support of the Regional Marketing Manager.

• Support national operations in managing product stock with discipline and responsibility.

• Maintain programme tools, POS materials, cars and other branded items in a premium, brand‑appropriate manner.

• Regularly review the environmental impact of field marketing activity and work with the wider team on year‑round plans and initiatives to minimise it, leaving playgrounds better than you found them.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.