Develop and deliver the regional marketing strategy aligned to national priorities and local opportunities.
Use deep consumer, regional and competitor insights to drive idea generation, product understanding and brand image.
Partner closely with Sales to deliver strong local commercial outcomes, distribution growth, and in-market execution.
Support growth in the university channel through programs that drive sales and visibility.
Drive relevance across key consumption occasions through tailored messaging, occasion campaigns and big regional moments.
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Field Marketing Manager (FMM) is responsible for building the local face of Red Bull in their field in line with the global and Australian strategies and priorities. They build strong local networks including opinion-leaders and social media creators. They create and implement marketing initiatives, projects & events in the four key pillars of the marketing mix while leveraging On Premise & Off Premise opportunities. Focused on tailoring plans to the local consumers and specificities that positively impact the heart of local consumers, ultimately leading to the successful development of the business & brand. The Field Marketing Manager is constantly out ‘in the field’ to make things happen; this is not a typical 9-5 ‘office’ job.
All the responsibilities we'll trust you with:
Develop innovative, locally relevant ideas that bring the brand to life across the full marketing mix.
Ensure every touchpoint delivers a premium, detail-obsessed consumer experience at events and in field activations.
Identify and leverage strategic third-party event partnerships to increase brand visibility, consumer engagement, and product usage within key local scenes.
Build and maintain strong relationships with key opinion leaders, media partners, industry stakeholders, and influential community networks across the region.
Incorporate Red Bull athlete activations into marketing plans and deliver integrated 360° campaigns that maximise brand reach and engagement.
Lead by example, embodying Red Bull’s values and fostering a positive, inspiring team culture.
Recruit, train and manage a high-performing team that lives the Red Bull attitude.
Coach and develop team members through ongoing feedback, performance evaluations and clear development plans.
Partner with the Head of Field Marketing to assess capability gaps and implement targeted development plans.
Train regional teams (including sales) on brand strategies and best-in-class execution.
Maintain efficient, premium-supporting logistics, warehousing and infrastructure systems.
Own regional budget planning and management in partnership with the line manager and national specialists.
Continuously identify cost savings and operational efficiencies in the region.
Build smart, mutually beneficial partnerships that add value through expertise, networks, assets or budget.
Manage agencies and external partners to deliver smooth, effective event logistics and execution.
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Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.