Assume and live the Red Bull OP culture. Art of Musketeering spirit at the base of all action.
A "can-do" attitude, hands-on mentality and talk about opportunities instead of challenges.
Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
Monitor image standards regarding the brand premium values of Red Bull.
The focus of this role is to lead the local strategy and implementation of initiatives that grow Red Bull availability, presence, and brand in order to increase relevance and grow consumption across Romanian festivals and events. Covering events ranging from music festivals, street parades, warehouse parties, block parties, open airs, after parties. The position will also play a vital role in the development and delivery of Red Bull owned events within bars, nightclubs and festivals.
All the responsibilities we'll trust you with:
Responsible for executing and adapting the international marketing guidelines according to the market needs.
Own the local strategy for growing Red Bull availability, activation and presence across the events landscape.
Significant contribution to the On Premise Business Plan.
Management of Red Bull event tools and POS including logistical requirements of (set up and warehousing) while also monitoring their impact on consumption.
Track, record and evaluate all results of event activities implemented.
Maintain a constant exchange of information and best practices with the national On Premise team.
Utilize resources and infrastructure (agencies, logistic partners, promoters) for maximum impact.
Permanent observation of market trends and active search for new business opportunities in the market, identifying potential for improving and adding new sales & marketing activities.
Responsible for allocation of POS tools and monitoring their correct placement.
Manage and grow a strong network of external promoters, key influencers, national decision makers, and the local scene
Strong collaboration with marketing teams (brand, culture, sports, Red Bull Media Network).
Responsible for mapping and identifying new listing opportunities for Red Bull across the events landscape.
Maintaining existing partnerships and growing our presences at the event through marketing activations and POS.
Train On Premise teams to ensure world class activation of marketing initiatives, POS and event tools.
Development of new marketing activations to further impact the consumer and grow consumption of Red Bull.
Applying Industry Marketing initiatives to strengthen relationships with decision makers and staff.
Development and the translation of national campaigns into the events landscape.
Leverage the global Red Bull events portfolio for consumers & industry
Create, develop and deliver local Red Bull party & socializing events
Identify and deliver on opportunities to utilize Red Bull event assets from marketing teams (Culture, Sports etc)
Collaborate with brand marketing to localize Red Bull party & socializing assets to the market (Key creative, POS, social media assets etc)
Collaborate with brand marketing to develop impactful consumer activations to support and further increase the impact of our events
Collaborate with Red Bull Media Network to increase overall reach of the events.
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Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.