• Coordinate regular meetings with distribution partner’s teams in order to communicate company strategy and priorities, review business KPI’s, discuss opportunities and threats in the region, run trainings and update sales teams

• Assign sales, distribution, execution etc. targets to DPs based on business targets (and relevant teams) and follow up these targets regularly

• Provide execution trainings, on-the-job trainings and coaching to DP and their teams

• Regular Trade Visits with DP Field teams to coach DP sales team and unlock distribution and execution opportunities

• Analyze the opportunities in the region, take proper action and implement as needed

• Ensures DPs fully understand and execute Red Bull execution / merchandising standards

• Implements systems to track and benchmark DPs against key initiatives/goals

• Plan and Execute incentive programs in line with company targets in order to keep sales representatives focused and motivated

• Be a credible beverage business consultant to DPs and customers and act as a category captain by presenting category and Red Bull Potential

• Thorough working knowledge of distributors internal systems and structure

• Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers)

• Clear understanding of the person responsible and accountable for tasks or programs within DP

• Develop with assigned DPs the annual business plans (bottom up) with regards to organization requirements, distribution, volume, investments, and KPIs

• Secures agreement on necessary subjects (distribution build-up by month/channel, sales forecast by SKU/ month/channel/ segments…)

• Coordinates with relevant stakeholders to issue on-going updates against allocation

• Maintains strong working knowledge of all relevant Red Bull systems

• Proactively uses available reports to maximize on all opportunities including competitor intelligence

• Holds DPs accountable for data submission into RB systems to ensure accurate and timely information

• Share and enforce guidelines with regards to Red Bull’s inventory policy

• Develops working knowledge of geographic and demographic areas in assigned geography

• Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography

• Develops expertise with regards to product competition and distributor competition in respective area

• Communicates regularly and works effectively with all internal sales team (Off-Premise Key Accounts) and marketing teams to secure full alignment of the sales goals with the DP

• Manage Risk by taking alternative precautions with a proactive approach by determining the risks that would hamper Red Bull business

• Represent Red Bull brand and values in the best way, including appearance, attitude and behavior

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.