• Thorough working knowledge of distributors' internal systems and structure.

• Understands distributor’s hierarchy and has relationships from the top down (Owner to Manager).

• Clear understanding of the person responsible and accountable for tasks or programs within DP.

• Coordinate regular meetings with distribution partner’s teams to communicate company strategy and priorities, review business KPIs, discuss opportunities and threats in the region, run trainings and update sales teams.

• Assign sales, distribution, execution, etc. targets to DPs based on business targets (and relevant teams) and follow up on these targets regularly.

• Regular Trade Visits with DP Field teams to coach the DP sales team and find distribution and execution opportunities.

• Analyze the opportunities in the region, take proper action, and implement as needed.

• Ensures DPs fully understand and execute Red Bull execution/merchandising standards.

• Implements systems to track and benchmark DPs against key initiatives/goals.

• Plan and execute incentive programs in line with company targets to keep sales representatives focused and motivated.

• Be a credible beverage business consultant to DPs and customers and act as a category captain by presenting category and Red Bull Potential.

• Ensure a sustainable go-to-market (GTM) strategy and structure in the assigned geography.

• Manage key customers & local projects

• Negotiate with DP management teams to improve Red Bull's business.

• Develop with assigned DPs the annual business plans (bottom-up) concerning organization requirements, distribution, volume, investments, and KPIs.

• Secures agreement on necessary subjects (distribution build-up by month/channel, sales forecast by SKU/ month/channel/ segments…).

• Establishes POS allocation by distributor and coordinates with relevant stakeholders to issue ongoing updates against the allocation.

• Set Up the right route to market structure

• Plan sales and execute plans

• Manage assigned budgets where applicable (Examples: incentive budgets, free goods budgets, POS budgets, and in some cases regional account budgets).

• Maintains strong working knowledge of all relevant Red Bull systems.

• Proactively uses available reports to maximize all opportunities including competitor intelligence DPs accountable for data submission into Red Bull systems to ensure accurate and timely information.

• Manage Risk by taking alternative precautions with a proactive approach by determining the risks that would hamper Red Bull's business.

• Share and enforce guidelines about Red Bull inventory policy.

• Communicates regularly and works effectively with all internal sales teams (Off-Premise Key Accounts) and marketing teams to secure full alignment of the sales goals with the DP.

• Represent the Red Bull brand and values in the best way, including appearance, attitude, and behavior.

• Develop competitive intelligence in the respective area.

• Develops working knowledge of geographic and demographic areas in assigned geography.

• Manage and monitor DP field teams' performances

• Provide execution training, on-the-job training, and coaching to DP and their teams.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.