Analyze geographic areas to understand outlet and sales opportunity within identified areas through trade visits
Use depletion data to identify opportunities in market and drive sales team to close the gaps
The Distribution Partner Manager’s main priority is representing and managing the Red Bull business with our assigned RTM Partner. Secondary to that is managing the redistributors in the network by developing and agreeing annual business plans, achieving growth, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) in line with the company strategy and priorities which lead to an increase in Distribution, Execution and Volume.
All the responsibilities we'll trust you with:
Develop annual Regional Business Plan in close coordination with Head of Direct Distribution for winning in the Independent trade.
Target to increase and deepen Red Bulls footprint in Independent Urban & Rural channels.
Co-Develop Business Plans by DP to deliver on all relevant RBZA strategic initiatives including; Volume, Horizontal & Vertical Distribution, Execution and Information exchange (Depletion Data). Ensure the plan is aligned to overall RBZA plan.
Manage and secure sufficient POS stock and handling as well as ROI calculations on any initiatives implemented into trade.
Define routines and call cycles for managing the operations in a professional / sustainable way, in line with routines matrix set out by HOD: Direct.
Do monthly business reviews with DP in line with business plan & Commercial Annex.
Define and track the DP KPIs (broken down from overall sales targets):
Volume Sales, Distribution Numeric & Weighted and Price Compliance, Perfect Store Execution, Promotional Execution.
Support DP in achieving set targets through:
Training the DP sales force on Red Bull perfect store standards and execution of those
Leading DP sales force by personal example and hand-on approach
Quantification of opportunity identified in data analyzing to conceptually sell new concepts to partners.
Undertake systematic and regular trade visits to identify gaps and opportunities or to prove any findings from data supplied by Trade Marketing. The latter being a critical part of the role.
Prepare and lead monthly reviews with the DP regional team
Generate best practices and multiply throughout covered channels.
Fuel DP sales force passion for Red Bull through recognition and reward programs.
Undertake systematic and regular trade visits to identify gaps and opportunities or to prove any findings from data supplied by Trade Marketing. The latter being a critical part of the role.
Conceptual selling of the quantified opportunity in a mature and professional manner to ensure buy-in (convinced) and motivated Partners
Track execution via our Partners field force
Manage the budget that is allocated to commercial initiatives, sales force initiatives, and below-the-line marketing initiatives linked to the DP and Red Bull Partnership.
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Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.