Set the regional vision, annual business plan, KPI priorities, and forecasts, translating company strategy and market insights into measurable actions.

Own performance across volume, market share, profitability, distribution, safety, and turnover.

Maintain command of business drivers, competitive dynamics, risks, and opportunities, clearly communicating results, priorities, ownership, and actions through regular business reviews.

Spend a minimum of three days per week in market coaching teams, assessing execution, removing barriers, and improving service and route productivity.

Develop customer and channel plans that grow availability, visibility, distribution, and share, including strong execution of innovation, pricing, in-stock conditions, cold placements, and shopper messaging

Lead regional and national customer relationships and partner with RBNA (Red Bull North America) to translate customer strategy and Red Bull execution standards into measurable in-store outcomes.

Own the regional P&L and manage expenses, inventory, and resources to deliver profitable growth.

Lead sales and distribution operations across 22 facilities, improving network efficiency, route structure, service, driver effectiveness, fleet, facilities, and inventory controls.

Ensure safe, compliant operations consistent with company standards and applicable DOT, OSHA, and employment requirements.

Lead and develop six General Sales Managers and two Sales Activator Managers through clear expectations, field coaching, performance reviews, development plans, and accountability.

Build a diverse leadership bench and succession pipeline through internal development, external recruiting, meaningful delegation, and preparation for expanded responsibility.

Partner with Talent and senior leadership to strengthen recruiting, onboarding, engagement, retention, performance management, and organizational effectiveness.

Align partners across sales, distribution, marketing, finance, operations, and talent around shared priorities.

Communicate risks early, bring forward clear recommendations, share best practices, and model RBDC values and Our Code across the organization.

Sustained growth in volume, market share, profitability, and distribution.

Successful innovation launches, improved in-stock performance, and consistent pricing and retail execution.

Safe, efficient, compliant operations with improved route productivity and sales effectiveness.

Strong employee engagement, reduced turnover, and a diverse pipeline of leaders prepared for expanded roles.

An organization that delivers through clear priorities, disciplined routines, cross-functional collaboration, and accountability.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.