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SalesFull-timePermanent
Director, On Premise Distribution
Miami, United States
Red Bull North America

The Director, On Premise Distribution is primarily responsible for the strategic leadership and management of the On Premise route to market and distributor partners at the regional level. Key objectives include developing, leading, and coaching a team of On Premise Distributor Managers (OPDMs) while fostering influential relationships with key principals and owners of the region's top Distributor Partners (DPs).

In addition, the Director is responsible for driving Red Bull North America (RBNA) initiatives and strategic priorities, including expanding market reach, developing systems that improve KPI execution, monitoring sales and point-of-sale (POS) performance against business plans, and coaching OPDMs to achieve their individual and regional objectives.

A successful Director, On Premise Distribution takes full ownership of distributor performance across the region while ensuring strong alignment and collaboration between the General Manager and the VP of On Premise to drive sustainable business growth and executional excellence.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 50-60Benefits Eligible
CREATING ALIGNMENT WITH DISTRIBUTOR PARTNER NETWORK & RBNA

Develop and execute a communication strategy with OPDMs and Distributor Partners (DPs) to effectively communicate and implement Red Bull business strategies, priorities, and initiatives.

Ensure alignment and understanding of business objectives and strategic priorities across RBNA departments and key stakeholders.

Implement systems and processes to track, measure, and benchmark DP performance against established goals and key initiatives.

Lead communication and engagement efforts with the RBNA On Premise Key Account team, fostering strong collaboration between key accounts and distributor partners.

Facilitate training sessions focused on strategic initiatives, operational excellence, and professional development.

Establish, monitor, and manage a clear set of KPIs for OPDMs and Distributor Partners to drive accountability and execution.

BUSINESS PLAN

Partner with the Director, On Premise (DOP) to develop annual business plans, including goals, objectives, resource allocation, investment strategies, and performance metrics for Distributor Partners.

Secure alignment and commitment on key business priorities and implement monthly scorecard reviews to monitor performance and progress.

Maintain consistent communication with DP ownership and senior leadership to ensure alignment with Red Bull business priorities and strategic objectives.

Establish regional Point of Sale (POS) allocation strategies and execution plans for Distributor Partners.

Develop and oversee regional equipment allocation plans and execution standards to support market growth and operational excellence.

BUSINESS INTELLIGENCE

Maintain expert knowledge of Red Bull business systems and tools, including BI, IRI, CPM, Hub, Collaboration, and other relevant platforms.

Stay current on key account systems and understand their impact and integration with Distributor Partner operations.

Leverage business intelligence and analytics to identify opportunities, improve performance, and drive continuous improvement across the distributor network.

DISTRIBUTOR STRUCTURE & NETWORK

Assess regional route-to-market strategies in partnership with the Director, On Premise (DOP), and recommend solutions to optimize distributor network performance.

Develop and implement best practices across the distributor network to drive consistency, efficiency, and executional excellence.

Lead and support new distributor onboarding, transitions, and launch activities in partnership with OPDMs.

Collaborate with other business units to benchmark performance, share insights, and identify best practices across markets.

COACH & DEVELOP TEAM

Lead team-based training and development initiatives designed to strengthen both technical and leadership capabilities of OPDMs.

Provide ongoing coaching, mentorship, and individualized development plans to support team growth and performance.

Foster a culture of accountability, collaboration, continuous improvement, and professional development.

LEAD CROSS-FUNCTIONAL INTEGRATION WITHIN RBNA

Serve as a key leader within regional cross-functional teams, ensuring effective communication, collaboration, and alignment on business objectives.

Create strong connections between functional strategies and marketplace execution through Distributor Partners.

Coordinate the implementation of key account programs through strategic partnerships with Sr. Director Key Accounts (DKAs), Director Key Accounts (DKAs), National Account Managers (NAMs), and other cross-functional stakeholders.

Drive alignment across sales, marketing, distribution, and key account teams to maximize market impact and business results.

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • Bachelor’s degree preferred.
  • Minimum 7 years of successful sales experience within the Consumer Packaged Goods (CPG) industry, beverage industry experience preferred.
  • Distributor and supplier management experience required.
  • Strong knowledge of the On Premise channel, including industry trends, route-to-market strategies, and distributor operations.
  • Proven ability to lead, develop, and motivate high-performing teams; 4+ years of people leadership experience preferred.
  • Experience working with or managing a Direct Store Delivery (DSD) network.
  • Strategic thinker with strong business acumen and a demonstrated ability to solve complex business challenges.
  • Excellent communication skills, including presentation, facilitation, and training capabilities.
  • Strong negotiation, influencing, and relationship-building skills.
  • Comfortable leveraging business analytics to drive decision-making and performance improvement.
  • Demonstrated success in developing and executing effective sales and trade marketing strategies.
  • Entrepreneurial mindset with a proactive, results-oriented approach.
  • Advanced proficiency in Microsoft Excel and PowerPoint.
  • Valid driver's license required.
  • Must be fluent in English, additional language skills an advantage.
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $115,200 - 172,800 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location). Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
LocationWhere you'll be based

Red Bull USA operates from its office in Santa Monica, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Santa Monica, teams bring Red Bull to life across the USA through local initiatives, consumer experiences, partnerships, and events.

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What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

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Director, On Premise Distribution
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