Build and maintain relationships with federal, state, and local policymakers, government officials, trade associations, industry coalitions, and other external stakeholders.
Lead Red Bull’s U.S. government affairs strategy by monitoring and assessing political, legislative, and regulatory developments affecting the company, the beverage industry, and the broader business environment. Build and maintain strong relationships with policymakers, government agencies, trade associations, coalition partners, and external stakeholders to advance Red Bull’s interests and influence policy outcomes. Provide strategic guidance and clear policy recommendations to business leaders, manage external consultants and advocacy efforts, and drive cross-functional collaboration to identify opportunities, mitigate risks, and support the company’s long-term objectives.
The purpose of this role is to lead the development and execution of Red Bull North America’s U.S. government affairs strategy, ensuring the business is well positioned to navigate evolving political, legislative, and regulatory matters. Reporting to the Senior Director, Government Affairs (North America), this role serves as a key liaison between the U.S. business, policymakers, industry associations, external advisors, and global stakeholders. The position advances Red Bull’s policy priorities, supports responsible industry engagement, identifies and mitigates regulatory risks, and delivers actionable insights that help inform business strategy and decision-making.
Candidates are also eligible to sit in New York City, NY.
All the responsibilities we'll trust you with:
Monitor, analyze, and communicate developments in U.S. legislation, regulation, political activity, advocacy, and media that may affect Red Bull, its partners, customers, consumers, or the beverage category.
Develop, own and communicate Red Bull’s policy positions, strategic priorities, and practical solutions; assess risks and opportunities; and recommend appropriate engagement strategies for the U.S.
Manage political and government affairs consultants, coordinate coalition activity, and represent Red Bull in relevant trade associations and industry groups.
Provide timely government affairs insights, briefings, talking points, and policy communications to business leaders while coordinating with Science, Regulatory, Legal, Communications, Commercial, and global teams.
Engage and represent the company in meetings, hearings, conferences, stakeholder outreach, and other government affairs initiatives that advance Red Bull’s interests, strengthen the company’s reputation, and help mitigate regulatory barriers and risks.
Ensure compliance with lobbying, ethics, gift, reporting, and political activity requirements for North American SRGA team.
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Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.