• Develop and execute the long term local Culture & Sports Marketing strategy and projects aligned with global and local priorities

• Identify emerging trends, talent, communities, and opportunities across sports, culture, music, dance, skate, fitness, gaming, mass sports and youth passion points

• Establish a rich network in the fields of Culture & Sports in general and especially have a finger on the pulse of the local community, new upcoming trends and movements

• High quality delivery on events and projects of all scales and activate international projects and athletes

• Plan and realise efficient branding strategies for Red Bull projects, athletes and third party events

• Contribute to Red Bull's worldwide success with innovation and unique content

• Identify, recruit, and manage artists, athletes, opinion leaders, and key partners with perfect brand fit and optimize impact and efficiency via professional individual target setting and tracking

• Establish a strong portfolio of key artists to work with on various projects and programmes within the World of Red Bull

• Lead authentic and credible seeding and usage of the Red Bull product in focused playgrounds with athletes and opinion Leaders and secure a perfect communication about the brand and the product

• Build strong relationships with global or local artists, dancers, athletes and maximize local and emerging activations

• Establish and maintain Red Bull as a credible and functional everyday beverage in the Culture & Sports landscape (Culture & Sports scenes, opinion leaders, athlete, agencies, promoters, authorities, industry stakeholders, media, authorities)

• Ideate, design, and then flawlessly execute an innovative "only Red Bull can do" event, artists and athletes project program

• Develop concepts that are tailor-made and highly relevant for HK consumers, that make memories for participants and spectators, and naturally generate unique media content

• Maximize brand and authentic product exposure both online and offline

• Ensure efficient logistic and event tools handling

• Generate an efficient 3rd party events programme

• Manage partnership and sponsorship negotiations

• Partner closely with Media Network, Brand, Student Marketing, sales teams and external agencies

• Maximize project opportunities with clear and consistent communication before, during, and after all activations

• Ensure Culture & Sports programs contribute to local marketing and business objectives and targets

• Act as the local subject matter expert, driving alignment and excellence across all consumer touchpoints

• Run the program with high Red Bull standards in terms of professionalism, wit, cleverness, efficiency, budget transparency, legal, sales orientation and creativity.

• Budget responsibility of annual Culture & Sports marketing budgets and ensure Budget responsibility effective and efficient resource allocation

• Define KPIs, evaluate program effectiveness, and develop actionable insights and best practices

• Continuously identify innovative concepts and new opportunities to enhance program impact and ROI

• Documenting all activities in timely and comprehensive way

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.