Develop and own the strategic framework for Creator Marketing within the market, adapting global strategies to local business objectives
Ensure all Creator activities align with broader business goals and contribute to brand and can love
The Creator Marketing Manager is responsible for managing and executing the Creator Marketing strategy
within their respective market, ensuring alignment with global strategies while adapting to local needs. This role
involves close collaboration with internal and external stakeholders to drive innovative and impactful creator-led
projects and activations. He/She is responsible for developing and maintaining a strong, impactful and brand
fitting Creator roster. Ensuring credible brand & product integrations in content.
All the responsibilities we'll trust you with:
Build, maintain, and manage an impactful, relevant and brand fitting Creator roster with focus on strong and trustful relationships
Set up extraordinary Creator experiences as well as integrations into relevant and fitting playgrounds/ project/ events/ formats and ideas
Constantly pitch new talents to expand the pool of creators across platforms and stay up to date on all trends and developments in the industry
Support various business units (e.g., Sports, Culture, Brand) by integrating Creators into existing and new Events and Projects, whenever reasonable.
Plan, execute, and report on creator-led projects, ensuring they meet objectives, support Creators ambitions and ultimately add value to both (Red Bull and the Creators)
Maintain a strong focus on ongoing and credible product integration into the everyday life and content of Creators
Ensure that all content created by or with Creators aligns with guidelines and maintains authenticity
Monitor, track, and report on the performance of the full program
Continuously refine reporting and processes to measure the effectiveness of Creator activations and share insights & learnings with the broader team (incl. HQ)
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Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.