Create long term shareholder value by bringing financial + commercial visibility + control alongside proactive decision making, to deliver both short term business execution and long term strategic goals:
Co-build with On + Off Premise Heads of Trade Marketing + their teams the long term/ annual / monthly forecast + managing MEC to:
Enable in-year marketing campaign + initiative spend to remain within budget.
Accurately forecast and explain monthly budget revisions that supports volume + share expectations.
Enable long term decision making using financial outlooks, legislative change forecasts, efficiency project expectations.
Support strategic optimisation + efficiency focused projects with both Heads of On/Off Premise Marketing to get more from our budgets, and support the delivery of our strategic goals. For example:
Reduce non working spend to reinvest it into working spend: logistics, print costs, scrappage.
NPD launch optimisation with a POS playbook based on performance insights.
Festivals budget effectiveness + it's commercialisation.
Chiller + POS uplift vs a branding opportunity.
Increase the effectiveness of every £1 invested, by:
Identifying budget/forecast Risks + Opportunities, identifying solutions that protect the delivery of financial targets.
Create Return on Investment + cost/benefit analysis insights that enable start stop continue decision to improve long term performance, for example:
Bring visibility of existing commercial performance input KPIs, for example:
Spend per region, per customer, per print/online, per NPD launch.
Working vs non-working spend including logistics + chillers per channel.
Expand this visibility to not yet measured KPIs to unlock commercial/financial gains.