• Build trusted working relationships with National Account teams, Sales leaders and priority customers.

• Support and, where appropriate, lead category conversations and reviews with customers, using fact-based recommendations that balance total-category growth, shopper needs.

• Contribute to customer business planning and joint business plans by identifying clear opportunities across range, space, location, availability, pricing, promotions and execution.

• Translate recommendations into clear actions for Key Account Managers, field sales, merchandising teams and customer stakeholders.

• Analyse NielsenIQ or equivalent syndicated data, retailer scan and loyalty data, shopper research, market demographics, internal sales data and execution measures.

• Track category size, growth, share, distribution, rate of sale, price, promotion, innovation, competitor activity and shopper behaviour to identify risks and opportunities.

• Produce regular category reviews and account-specific recommendations that explain what is happening, why it is happening and what action should follow.

• Partner with the Insights team on shopper and channel research, ensuring findings are translated into category and execution choices.

• Act as an internal category subject-matter resource, sharing relevant trends, tools and recommendations across the commercial organisation.

• Develop and scale repeatable, insight-led solutions such as Beverage Zones, Energy Zones, impulse executions and cross-merchandising solutions.

• Tailor solutions by customer, store format and channel.

• Identify white-space opportunities and convert them into defined propositions with an execution standard and commercial rationale.

• Partner with POS, Trade Marketing and Field Sales to ensure solutions are practical, customer-ready and implemented to the agreed Look of Success.

• Support pilots, evaluate results and codify winning approaches for broader rollout.

• Be a key consultant in the development, maintenance and governance of customer and channel planograms for the Energy and Beverage category.

• Apply clear principles for assortment, SKU productivity, share of space, shelf flow, adjacency, pack architecture, shelf position and points of interruption.

• Use retailer data, syndicated scan data and shopper insights to recommend optimal ranges and space allocation by store format, cluster, account and channel.

• Monitor planogram compliance and execution quality with Sales and merchandising teams, identifying gaps and corrective actions.

• Maintain accessible, version-controlled planogram libraries and supporting guidance for internal teams and retail partners.

• Identify key opportunities for Red Bull and educate the field team on how to capitalize on these opportunities through training days.

• Further equip the field team to action in trade in form of insights one-pagers that help sell in shelf space allocation of category and Red Bull, new item listings, disruptive display placements, additional cooler placements and other identified category opportunities.

• Support category team in managing and planning the annual “retailer meets shopper” conference, giving our retailers the competitive edge through understanding the latest shopper and retail trends through a day of influential speakers.

• Training of retailer’s broader teams on Category management through training days in order to further position ourselves as the category & shopper experts

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.