• Develop relationships with key customers, driving category strategy, and delivering specialised category projects.

• Ensure strong category ranging and assortment recommendation aligned to range review cycles working to ensure Category and Brand Fair Share are achieved.

• Commercialise category initiatives and partner with the National Sales team to drive opportunities, maximise sales effectiveness, and increase ROI.

• Lead annual Category Planning Days and end of year Category Reviews.

• Create customised retailer specific selling stories creating and leveraging all available selling materials.

• Set the product and ranging priorities throughout the store.

• Develop pricing and promotional strategies across the Red Bull portfolio to maintain a premium position and drive value growth.

• Drive the Space Management agenda with key customers working to minimise out of stocks and maximise our fair share index at shelf.

• Ensure merchandising principles are executed accurately and compliantly across all key customers.

• Provide quarterly measurement and evaluation of all major customer/channel initiatives and promotions.

• Analyse internal and external data (Circana, Summit, Quantium) to identfy market, shopper and consumer trends, and recommend growth opportunities.

• Leverage shopper and consumer insights to inform our Off Premise Sales strategy and Category Vision.

• Use data and insights to identify retailer growth opportunities and support shopper research initiatives.

• Work with Trade Marketing to develop shopper-focused retail concepts that drive growth and outperform competitors.

• Deliver engaging category presentations and workshops across internal meetings and conferences.

• Facilitate category training across Sales and Distributor Partner teams.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.