Collaborate with the Regional Marketing and National Athlete Marketing teams to develop a comprehensive athlete marketing strategy for athletes within your designated region and focus areas.
Establish individual athlete goals and target outcomes aligned with the international and national sports marketing strategy.
Identify and recruit new talent, ensuring that the most promising U.S. athletes are recognized and in a position to join the roster.
Develop tailored marketing, communication, and performance plans for each managed athlete.
Ensure athletes and key opinion leaders have a deep understanding of product efficacy and effective communication strategies.
Create customized branding solutions for each managed athlete, driving innovative design, visibility, and execution consistently.
Negotiate athlete agreements and contracts, encompassing performance expectations, goals, retainer fees, bonuses, branding rights, availability, scheduling, and usage rights.
Conceive and implement groundbreaking, transformative athlete projects that showcase the athlete's personality and align with the brand identity, ensuring meaningful consumer engagement.
Utilize existing national and international athlete assets to create targeted outcomes and engagement touchpoints within your region or focus areas.
Facilitate the external communication of product and branded athlete stories through collaboration with internal teams, such as Communications, Digital, and Red Bull Media House.
Strategically leverage international athletes traveling and competing in the region to enhance brand visibility and impact.
Collaborate with Regional Sports Marketing and Sports Event Marketing teams to establish authentic connections between the product, brand, and local athletes.
Work closely with athletes' support networks and partners to create additional opportunities to amplify the product and brand message.
Assist athletes in bringing their project ideas to fruition by managing project workflows, budgets, operations, schedules, cross-functional team meetings, stakeholder coordination, and content output.