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The Original Red Bull
MarketingFull-timePermanent
Manager, Athlete Marketing
Atlanta, United States
Red Bull North America

Red Bull inspires individuals and ideas by empowering them. In this role, the Athlete Marketing Manager (AMM) plays a pivotal part in supporting athletes' advancement in their sports and helping them achieve their aspirations. The AMM is responsible for bringing the global Red Bull brand to life at the regional level through strategic athlete partnerships, athlete-driven projects, and targeted marketing initiatives. This role involves establishing and maintaining Red Bull's presence by utilizing branded athletes and product-placement opportunities to widen the consumer base and establish distinct brand differentiation. Furthermore, the Athlete Marketing Manager must possess both strategic vision and executional prowess, enabling the management and promotion of athletes at national and global levels beyond the regional scope.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 20-30Benefits Eligible
ATHLETE MARKETING

Collaborate with the Regional Marketing and National Athlete Marketing teams to develop a comprehensive athlete marketing strategy for athletes within your designated region and focus areas.

Establish individual athlete goals and target outcomes aligned with the international and national sports marketing strategy.

Identify and recruit new talent, ensuring that the most promising U.S. athletes are recognized and in a position to join the roster.

Develop tailored marketing, communication, and performance plans for each managed athlete.

Ensure athletes and key opinion leaders have a deep understanding of product efficacy and effective communication strategies.

Create customized branding solutions for each managed athlete, driving innovative design, visibility, and execution consistently.

Negotiate athlete agreements and contracts, encompassing performance expectations, goals, retainer fees, bonuses, branding rights, availability, scheduling, and usage rights.

Conceive and implement groundbreaking, transformative athlete projects that showcase the athlete's personality and align with the brand identity, ensuring meaningful consumer engagement.

Utilize existing national and international athlete assets to create targeted outcomes and engagement touchpoints within your region or focus areas.

Facilitate the external communication of product and branded athlete stories through collaboration with internal teams, such as Communications, Digital, and Red Bull Media House.

Strategically leverage international athletes traveling and competing in the region to enhance brand visibility and impact.

Collaborate with Regional Sports Marketing and Sports Event Marketing teams to establish authentic connections between the product, brand, and local athletes.

Work closely with athletes' support networks and partners to create additional opportunities to amplify the product and brand message.

Assist athletes in bringing their project ideas to fruition by managing project workflows, budgets, operations, schedules, cross-functional team meetings, stakeholder coordination, and content output.

ATHLETE PERFORMANCE MANAGEMENT

Facilitate goal setting, strategic planning, and performance management for each athlete under management.

Monitor, assess, and manage the performance and marketing objectives of each athlete biannually.

Conduct individual assessments and evaluations of each managed athlete’s career plan and professional environment, including trainers, coaches, agents, family, other team managers, training conditions, off-season/on-season schedules, equipment, and innovative practices.

Incorporate relevant and cutting-edge performance solutions into each athlete’s program.

Ensure every athlete under management has a thorough understanding of product usage and brand representation.

Establish realistic performance benchmarks for the duration of each athlete's contract and continuously monitor and evaluate progress.

Identify and assess any performance-related issues affecting an athlete and develop appropriate solutions or termination plans if necessary.

DAY TO DAY ADMINISTRATION

Collaborate and work in team environment with other sports and marketing team members

Own and manage assigned athlete projects and associated budgets

Support region’s Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • A minimum of 3–5 years of experience in sports marketing
  • Extensive knowledge of sports management and the sports industry
  • Outstanding communication skills, including the ability to train and deliver presentations
  • Demonstrated success in planning, organization, and project management
  • Strategic and creative mindset
  • Receptiveness to new environments, ideas, processes, innovations, and opportunities
  • Entrepreneurial spirit – independent, proactive, results-driven, and consumer-focused
  • Employees may be required to lift and or move up to 25 pounds or more as needed 
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $85,360 - $128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
LocationWhere you'll be based

Red Bull USA operates from its office in Santa Monica, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Santa Monica, teams bring Red Bull to life across the USA through local initiatives, consumer experiences, partnerships, and events.

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RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
Manager, Athlete Marketing
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