Develop and deliver 360° athlete marketing plans in collaboration with Media Network, Brand, athlete management and wider teams, ensuring strong execution against annual priorities.
Lead athlete projects and activations, creating innovative “Only Red Bull Can” ideas that deliver impact within budget.
Manage a selected athlete portfolio, building strong relationships and maximising marketing, communications, performance and consumer impact.
Drive long-term athlete strategy, identifying opportunities across key sports to strengthen Red Bull’s competitive position.
Contribute to annual business planning, including Athlete and National Hero plans, BP alignment and budget planning.
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Athlete Specialist is responsible for supporting the delivery and execution of the Australian Athlete Marketing Program in line with wider business objectives & strategies (local market needs) while considering Global Sports direction. The role will build Australia’s most innovative and impactful athlete programme, giving wings to our athletes, their ideas and their ambitions. Working side by side with our athletes and wider teams, this role turns big ideas into reality, creating unexpected projects, cultural moments, stories and activations that push boundaries and capture attention. From shaping year-round athlete plans and bringing ambitious ideas to life, to discovering the next generation of talent, it's about challenging what’s possible and creating work that could only come from Red Bull.
All the responsibilities we'll trust you with:
Collaborate with local, HQ and global teams to deliver impactful athlete marketing and communications programmes.
Build strong relationships across the athlete ecosystem, unlocking future partnership and leverage opportunities.
Stay connected to priority sporting scenes, building networks, supporting scouting and strengthening brand relevance.
Drive athlete 360° alignment, keeping local and HQ teams updated on performance, projects, activations and plans.
Build Red Bull’s relevance and credibility in sport, strengthening industry networks and driving product education and usage.
Leverage Red Bull’s global athlete and event portfolio, connecting international assets with local opportunities to maximise impact.
Create standout athlete stories, projects and content that bring athlete personalities to life across the marketing mix.
Deliver the annual Athlete Marketing business plan, partnering with the Head of Athletes and Media Network across planning, target setting, execution and activation to maximise consumer impact.
Manage athlete commercial negotiations and agreements, partnering with the Head of Athletes and Legal to meet local and international requirements.
Lead athlete projects from planning to execution, managing stakeholders, rights and compliance to deliver on time and within budget.
Own athlete budget forecasting and tracking, identifying risks and opportunities against the annual business plan.
Maintain accurate athlete plans and reporting, keeping SportsNet up to date across key activities and milestones.
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Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.