Develop and execute Red Bull Japan's athlete marketing strategy across priority sports categories, such as skateboarding, snowboarding, surfing and biking. Identify and secure nationally relevant athletes who authentically represent the brand and can create meaningful connections with consumers. Oversee athlete recruitment, annual objective setting, contract negotiations, renewals, performance reviews, and long-term partnership planning.
Red Bull Gives Wiiings to People and Ideas. At Red Bull, we believe in empowering people to push boundaries, challenge conventions, and achieve extraordinary things. From world-class sporting achievements to groundbreaking content and culture-changing projects, we create opportunities for ambitious people to make a real impact.
The Athlete Marketing Manager plays a critical role in developing and managing Red Bull Japan's athlete marketing strategy and portfolio. Reporting to the Head of Athlete Marketing, you will identify, support and develop nationally relevant athletes while maximizing the impact of Red Bull's global athlete network within Japan.
This role sits at the intersection of sport, marketing, content, and brand building. You will be responsible for building long-term athlete partnerships, scouting future talent, leading athlete projects and activations, managing contracts and budgets, and ensuring that every athlete partnership supports long-term athlete development, authentic storytelling, and strong brand alignment.
The ideal candidate combines a strong understanding of the sports ecosystem with excellent relationship management skills, commercial awareness, creativity, and a passion for creating innovative athlete-driven marketing initiatives.
All the responsibilities we'll trust you with:
Create individualized development plans that support athletes across performance, communications, personal branding, content creation, commercial obligations, and career development. Build trusted relationships with athletes, managers, and agents while ensuring Red Bull's brand standards and partnership objectives are achieved.
Establish and grow a nationwide network of athletes, coaches, trainers, sports scientists, universities, federations, clubs, agencies, opinion leaders, and industry partners. Continuously identify emerging talent, gather market insights, and strengthen Red Bull's credibility and influence within Japan's sports landscape.
Lead athlete-focused marketing initiatives from concept development through execution and evaluation. Create impactful projects that generate content, engage consumers, strengthen brand affinity, and deliver measurable results. Collaborate with local and global teams to bring world-class athlete activations and storytelling opportunities to life.
Work closely with Marketing, Brand, Media Network, Communications, Sales, Legal, Finance, Procurement, and global Sports Marketing teams. Coordinate athlete integrations across campaigns, product launches, events, content productions, and media opportunities while ensuring operational excellence and budget discipline.
Strengthen Red Bull's positioning as a functional beverage by educating athletes and ambassadors on product benefits and usage occasions. Encourage authentic product integration through workshops, seeding initiatives, and relationship management while monitoring brand representation across social and traditional media channels.
RELATED OPPORTUNITIESLooking for something else?
Select your location
Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.