Plan and activate communications around Red Bull events, projects, and athletes, ensuring all media and communication activity stays on brand.
Generate positive, organic conversation around Red Bull through earned media, influencer amplification, and strong editorial relationships.
Align with key stakeholders in the Red Bull Media Network (Content, Programming & Creator Marketing) to develop and execute individual 360 media plans for our programs and events across third-party media and owned channels.
Brief and support the crisis communications workflow through the business for a variety of programs.
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The role of the Athlete Communication Manager shapes and drives strategic communications through storytelling, earned media and influencer relations. This role is responsible for creating and managing communications strategies for Red Bull projects, events, and athletes, using the full mix of communications and media tools (editorial/content, PR, distribution, and platforms). The role will ensure these strategies are effectively delivered across earned, managed, and owned channels, as well as through external partners. Working across the full Red Bull Media Network, this role will lead projects to maximise the impact and reach of key activities through public relations, while partnering closely with Content and Programming teams to ensure a consistent message is amplified across the market.
All the responsibilities we'll trust you with:
Turn athlete marketing initiatives into compelling media opportunities by identifying and developing content and storytelling ideas in close partnership with the Athlete Marketing team.
Lead the athlete media strategy, creating integrated 360° media plans that maximise athlete visibility and engagement across the year and across multiple business functions.
Identify and pitch compelling athlete stories to local media, transforming marketing concepts into engaging media coverage and impactful earned media opportunities.
Identify the media, voices, and platforms that matter most to our projects, building long-term relationships that drive meaningful coverage and conversation.
Develop and maintain strong relationships with key Australian news, culture and lifestyle media.
Spot and activate earned media opportunities across podcasts, creators, social-first platforms, niche communities, and non-traditional outlets.
Deliver strong PR execution, including media releases, story pitching, key messages, media briefings, and training.
Manage agencies, freelancers, and media partners, with ongoing performance review.
Oversee budgets and reporting with project managers to maximise impact across key projects.
Build strong relationships with the wider Marketing team, athletes, partners, and influencers.
Contribute creative and critical thinking during annual business planning and project development.
Ensure brand integrity and credibility are maintained across all communications activity.
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Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.