Work with the Brand Manager to develop annual plans across priority occasions and independently manage defined occasion workstreams.
Identify consumer, cultural and channel opportunities within Party & Socialising, Work, Study, Fitness and Gaming and translate them into actionable programs.
Develop and scale Work initiatives across offices, co-working hubs, tech parks, business districts, commute environments and corporate hotspots.
Help strengthen Red Bull's presence around major socialising moments including music and college festivals, IPL screenings, Holi, Freshers, Pujo, Diwali and Navratri.
Adapt global occasion frameworks and toolkits to Indian consumer and channel realities.
Assistant Brand Manager will support the Brand Manager in building Occasions Marketing into a significant long-term growth engine for Red Bull India. The role will manage and develop defined occasion workstreams across Party & Socialising, Work, Study, Fitness and Gaming, translating consumer and cultural insights into impactful programs that drive relevance, trial, consumption and repeat. The role will work across Brand, Field Marketing, On-Premise, Trade Marketing, Sales, Media and external agencies to turn the broader occasion strategy into strong, scalable and consistently executed programs, contributing to India’s 500M SU ambition and longer-term growth towards the 1Bn club. Success in the role will be determinded by: Stronger and more impactful execution of Red Bull’s priority occasion agendas. Development of scalable programs rather than isolated activations. Increased consumer relevance, trial and consumption within priority occasions. Stronger integration between Brand, Field, On-Premise, Trade and Sales. Improved quality and effectiveness of occasion investment through sharper insight, planning and measurement.
All the responsibilities we'll trust you with:
Build a strong understanding of consumers, occasions and cultural trends through T&A, GWI, shopper research, social listening and other relevant sources.
Translate insights and data into clear recommendations for occasion strategy, campaigns and activations.
Partner with agencies and internal teams to identify emerging behaviours, communities and cultural opportunities relevant to Red Bull.
Manage assigned campaigns and programs end-to-end, from strategic brief and creative development through execution, optimisation and evaluation.
Develop strong briefs and work closely with creative, media, content and activation agencies to deliver distinctive, culturally relevant work.
Ensure programs are executed with high standards of quality, consistency and operational excellence.
Identify opportunities to turn successful initiatives into scalable and repeatable platforms.
Build a strong understanding of consumers, occasions and cultural trends through T&A, GWI, shopper research, social listening and other relevant sources.
Translate insights and data into clear recommendations for occasion strategy, campaigns and activations.
Partner with agencies and internal teams to identify emerging behaviours, communities and cultural opportunities relevant to Red Bull.
Provide insight-led inputs for innovation roadmaps across occasions.
Support occasion-linked launch opportunities across relevant flavors, variants and packs where required.
Convert ecommerce, quick commerce, retail, On-Premise and campaign learnings into stronger consumer-led recommendations.
Establish clear objectives and KPIs for assigned programs and ensure measurement is built into planning.
Evaluate campaign and program performance and translate learnings into clear recommendations for future activity and investment.
Continuously improve the quality, effectiveness and scalability of occasion programs.
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Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.