Senior Manager Sales & Commercial Partnerships
WRC
WRC Promoter GmbH, the commercial rights holder for the FIA World Rally Championship (WRC) and FIA European Rally Championship (ERC), is looking for an experienced and creative Senior Manager Sales & Commercial Partnerships (m/w/d). For more information visit www.wrc.com.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Develop and execute a high‑impact global sponsorship sales strategy to drive significant revenue growth
- Identify, approach and convert top‑tier brands into long‑term WRC partners
- Own the full commercial cycle: prospecting, pitching, negotiation and contract closure
- Build compelling, insight‑driven partnership proposals in close collaboration with Marketing
- Advance and translate WRC’s global platform into clear commercial value for potential partners
- Analyse market trends, competitor activities and brand investment patterns to identify new revenue opportunities
- Develop category strategies and targeted outreach plans for key verticals
- Represent WRC at industry events, conferences and trade fairs to expand the commercial pipeline and strengthen WRC’s market position
- Work closely within the CMO team, esp. Partnership Management, to ensure seamless handover from acquisition over activation towards upselling
- Provide the game-changing impulses to Marketing (CMO team), Media and Events to shape innovative partnership assets and activation concepts
- Invest time into co-developing with senior leadership actionable insights around commercial trends, revenue forecasts and partnership performance
- Define and monitor KPIs for sponsorship acquisition and revenue growth
- Constantly maintain a structured pipeline and provide comprehensive reporting to senior leadership ensuring updated data at any time
- Focus on commercial deals aligning with WRC’s brand, media strategy and long‑term commercial roadmap
Your areas of knowledge and expertise
that matter most for this role:
- Qualifications
- Bachelor’s degree in Business, Sales, Marketing or a related field
- Minimum 8 years of experience in sponsorship sales or business development, ideally in sports, entertainment or media
- Proven track record of closing high‑value, multi‑market sponsorship deals
- Strong negotiation skills and the ability to engage senior decision‑makers at global brands
- Excellent communication skills in English; additional languages are a plus
- Deep understanding of sponsorship activation, brand partnerships and commercial analytics
- Ability to thrive in a fast‑paced, international environment and manage multiple high‑value opportunities simultaneously
- A proactive, entrepreneurial mindset with a strong drive to win
- Travel 30-40%
- Click here to learn more
Looking for something else?
- Type any country, city, state...
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
From the World of Red Bull
Protect yourself from recruitment scams.
All legitimate Red Bull job opportunities are published on jobs.redbull.com. If you receive a suspicious email or message, we recommend not responding and checking our Fraud Warning page for further information.