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Red Bull South Africa

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Red Bull launched in the South African market in 1997, 10 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.

Today, Red Bull operates within 175 countries selling over 11.5 billion cans annually and growing! Red Bull South Africa makes an important contribution to the company's growth with more than 140 employees across 4 regional locations. Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. The Red Bull South Africa team is made up of dynamic, creative individuals working together to grow the brand, deliver great products and experiences, Giving Wiiings to People and Ideas.


Cape Town

Red Bull South Africa's national office is based in the V&A Waterfront in Cape Town - the oldest working harbor in the southern hemisphere and one of Africa’s most visited destinations. The famous Table Mountain is our backdrop, with extensive views over the ocean, city bowl and the peaks of the Hottentots-Holland Mountains.

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Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across South Africa and around the world; facilities that support our daily lives and communal areas where we come together to socialize and celebrate.


Giving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

Local Heroes

We team up with South African athletes and artists to help them hone their talents, achieve their goals, support their communities, entertain and inspire others and constantly innovate, moving their discipline forward.

Local Events

Our events enable once-in-a-lifetime experiences where the participants are heroes of the day!


You'll find us in over 175 countries


Join the team in South Africa

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