Trade Marketing Specialist
Supports the Trade Marketing Manager on processes in order to enable smooth flow of development and coordination of the trade marketing & insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. They should coordinate and align with third parties involved (E.g. External agencies, Master DP Trade marketing team) to properly have on time strategy communication for all channels with the local sales team and enable the execution of that strategy via Field Sales teams. Support with daily operative tasks.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Support execution on trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.
- Lead and support the execution of trade marketing initiatives, brand activations and product launches, translating strategies into actionable plans and ensuring excellent execution across channels and points of sale.
- Manage trade marketing budgets, track investment and evaluate ROI to ensure activities deliver measurable business impact.
Identify, develop and implement necessary processes to enhance sales business performance within areas of
- Build the data platform necessary to run analysis and generate insight – directly manage data providers.
- Identify opportunities and challenges. Quantify the opportunities. Prioritise and provide solutions to overcome the challenge or maximise the opportunity.
- Sales development analysis (by customer, by channel, by distribution point, etc.)
- Customer performance in all sales fundamentals
- Channel (Retail, Impulse, C&C, etc.) specific strategies and tools/tactics
- Promotional evaluation
- Business planning
- Monitor and analyze sales and sell-out performance by customer, channel and distribution point, identifying opportunities and challenges and translating insights into actionable plans.
- Through personal and electronic communication - educate, orientate and utilize the brand team to deliver through the line activity in store. The country marketing plan should be translated into sales strategy. Exchange ideas between Marketing and Sales departments proactively and challenge traditions. Establish an internal network with all departments necessary for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams. Be the point of contact for the sales team to advise and give guidance on all account. You should define the Perfect Store by channel for your market using the International Model. marketing activity. Support the alignment across customers and channels regarding trade marketing activities.
- Align trade marketing execution with commercial priorities and sell-out objectives, ensuring activities are translated into clear and actionable plans for Field Sales teams.
Ensure global POS toolkit is used effectively in order to:
- adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative)
- meet country needs and objectives by being financially viable
Ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized
- Execute and align Category Management projects with the identified top customers. Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer. Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores. Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer.
- For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.
Your areas of knowledge and expertise
that matter most for this role:
- University Degree in Business, Marketing, or a related field.
- 4+ years of relevant experience in Trade Marketing, Marketing, or Commercial roles, preferably within the FMCG industry.
- Experience leading brand activations and product launches.
- Experience coordinating BTL agencies, production suppliers and point-of-sale execution.
- Experience managing budgets and tracking ROI of trade marketing activities.
- Experience working across both direct and indirect sales channels.
- Strong understanding of sales and distribution, shopper and consumer behaviour, category management and business insights within an FMCG environment.
- Strong analytical and commercial acumen, with the ability to translate data and insights into actionable plans.
- Strong ownership and accountability, with excellent execution, organization and follow-up skills.
- Proactive, resilient and disciplined, with the ability to manage multiple stakeholders and projects simultaneously.
- Advanced English, both written and spoken.
- Strong knowledge of Excel and PowerPoint.
- Travel 0-10%
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