Key Account Manager
When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.
Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
PURPOSE OF THE JOB:
The National Key Account Manager is a senior leadership role responsible for developing, implementing, and tracking Red Bull’s sales strategy for major national Off-Premise Customers. This position involves achieving sales, volume, and profitability targets while building and maintaining strong relationships with key accounts. The role requires a hands-on leader and team player who can set clear expectations and objectives, devise a medium-term vision based on customer insights, trends, and opportunities, and take calculated risks to identify and exploit business opportunities. Additionally, the manager must share best practices with colleagues and customers to gain a competitive advantage.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Lead & manage the implementation of Red Bull’s commercial strategy at all key customers
Develop short & mid-term customer strategies in line with the overall national sales policy
Implement national price strategies & establish the customer pricing accordingly
Analyse available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities
Continuously plan sales forecast & prepare trade spend budget to hit profitability targets
Develop annual business & effective promotion plans
Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy
Produce excellent conceptual selling decks & establish Red Bull as the category leader
Conduct & lead yearly negotiation process at key customers
Agree with customer on Red Bull’s Perfect Store concept
Continuously track & adjust volume & profitability targets by using existing sales reports
Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business
Use the Perfect Store Audit to manage the execution in store effectively
Continually search to understand customer needs better & respond with programmes (in line with the brand equity) that are mutually beneficial
Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth
Strive for Category Captaincy with key strategic retailers within the energy category
Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells
Your areas of knowledge and expertise
that matter most for this role:
- University Degree, preferably Economics/Business Administration.
- A proven track record of 5-6 years professional experience in Key Account Management &/or Field Force Management, ideally with FMCG/beverage background
- Experience in Category Management preferred
- Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)
- Excellent network of existing contacts & trade relationships
- Strategic ability
- Commercial acumen
- Analytical skills
- Negotiation experience
- Travel 10-20%
Looking for something else?
- Type any country, city, state...
Giving wiiings to people and ideas since 1987
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
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Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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