The Distributor Partner Manager’s (DPM) main priority is executing the assigned region´s annual business plans, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) through the DP, with the support areas in the company. Key responsibilities include: communicating strategic priorities to DP’s steak holders; driving and managing key RB initiatives in the assigned region; ensuring implementation of merchandising standards; developing systems to track and measure KPI execution; monitoring sales/POS progress against business plans; and coaching DP to produce execution excellence.
All the responsibilities we'll trust you with:
Coordinates meetings with DP to explain and implement Red Bull business strategies and initiatives
Develops communication process to ensure proper alignment and understanding of strategies and goals
Implements systems to track and benchmark DPs against key initiatives/goals
Ensures DPs fully understand and execute RB merchandising standards
Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.)
Ensures DPs implement tracking system to gage execution effectiveness
Ensures DPs implement tracking system to gage execution effectiveness.
Develops with the DP the annual business plans with regards to organization requirements, distribution, volume, investments, and KPIs
Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…)
Consistently communicates with ownership and top management to guarantee alignment
Establishes POS allocation by distributor
Coordinates with Business Unit office personnel to issue on-going updates against allocation
Keeps DP abreast of any new POS items and applicable allocation/timing
Maintains strong working knowledge of all relevant Red Bull systems
Proactively uses Out-of-Stock and DSD inventory analysis to ensure proper S&OP
Holds DPs accountable for data submission into RB systems to ensure accurate and timely informatio
Thorough working knowledge of distributors internal systems and structure
Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers)
Clear understanding of the person responsible and accountable for tasks or programs within distributorship
Share and enforce guidelines with regards to RB’s inventory policy
Provide on-going feedback to NDM relative to DP performance against objectives and KPIs
Develops working knowledge of geographic and demographic areas in assigned region
Develops expertise with regards to product competition and distributor competition in assigned
Communicates regularly and works effectively with all BU sales team (On-Premise, key accounts, NT) and marketing people to secure full alignment of the BU goals with the DP
that matter most for this role:
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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