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Media Network Manager

China

This role is responsible for proactively leading all aspects of programming, communications, creator marketing and any 3rd party related leading on media distribution. At this stage, content development and production management only to a certain extent. She/he works closely with the line manager to strategically plan and execute the national Earned, Managed and Owned (redbull.com) channel communications approach. This role also defines and manages the corresponding content distribution (and to a limited extent production), fulfilling the role of spreading Word of Mouth about World of Red Bull. Furthermore, this role works in close collaboration with the respective POCs in Marketing and Trade Marketing. She/he is also responsible for any communication and distribution or programming to showcase the rich World of Red Bull stories and content from around the world to Chinese consumers, with the goal to make them feel proud drinking a cold can of Red Bull.

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Ensure a right strategy on the positioning of different social platforms, focus on Douyin & Bilibili for now, while keep an eye on others and new relevant channels
Proactively searching and exploring World of Red Bull which align with local market strategy and priority, well localization on assets to ensure them to be more attractive to local audience
Curates and localizes engaging and relevant ’beyond the ordinary’ content that excites and inspires an evolving consumer base
Identifies and develops great stories and contents with our products, events, athletes, creators from all around the World to leveraging these assets in the Chinese market
Makes priority Managed channels grow in reach, followers, engagement, can integration with right programming with global/local asset and vigorously engage in community management
Ongoing data insights and reporting to assess in real time any shifts in our approach
Keep optimization brand solution in the world of Media Network
Proactively seeking for Media Network partnership in the purpose to enlarge the distribution.
Always bear in mind that to “make people drink Red Bull feels super special”, create and amplify the halo of canbassadors, leveraging these moments to influence more people in different platforms
Develops and executes the country’s strategic media direction by building a year-around engagement plan to deliver relevant and surprising content to the key playgrounds
Develop key messages and story angles for Red Bull projects and IPs that hold relevance for local media, proactively engage with media
Leads full year communication and activation plans of media, social media, athletes and Owned channels across all audiences & playgrounds to optimize our chance to be seen and engage consumers anywhere, anytime and any way by managing agencies, production houses and freelancers to effectively bring content to life
Develops innovative media network plans, utilizing strengths and differences of various partner platforms for programming and distribution as well as relevant media partners
Responsible for business-to-business communications, brand and product (can) communications, crisis, consumer affairs, data analysis and digital platforms
Own and develop strategic direction for Opinion Leader Marketing: Work cross functionally to understand and assess current ways of working with OL’s, athletes and friends of Red Bull, consider the most appropriate workflow and strategies and structures to ensure the best outcomes for local business objectives. Educate the business on the role of OL Marketing and the different approach and stakeholders, be the key contact for training and management of this program
Opinion Leader Program execution with Excellence and Careful Selection: Represent the brand in an authentic manner and take the time to understand what each OLs interests are --- what their goals and where they want to go while building a genuine connection and relationship. Get creative in the ways to engage with OLs, we’re Red Bull we do things differently, feel empowered to think outside the square to capture someone’s attention. Help to widen the understanding of Red Bull products, their functions, usage and benefits through credible communication and tools. Ensure the content are genuine and authentic, with a Red Bull ownable angle and be inspiration to local Chinese consumers
General business operations: Refine the existing management & reporting tools and monitoring approaches for all OLs and ensure our company wide approach is effective and efficient. Constantly evolve this process and share learnings and coaching with other team members. Be an active member of project groups to drive strategic & creative thinking towards key business priorities when it comes to building product understanding & trust

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Passionate about the World of Red Bull – Red Bull Athletes, Red Bull events and various playgrounds of sports - and keep up to date for the news around them
Ability to think strategically on how to build audience engagement
A strong creative and operational background
Understanding of the local media landscape (all channels: Broadcast, Print, New Media, Influencers, Creators) and is able to build up a strong network for possible opportunities
Excellent organisational and project planning/management skills coupled with the ability to work in a self-directed manner
Highly efficient and effective project management and organisational skills
Broad production knowledge (photography, text, moving images)
An agile, team player that knows how to get the work done