Head of Programming

The Head of Programming leads programming of Owned ( & Red Bull TV) and Managed 3rd party (TikTok, Instagram, Twitch, Facebook, Twitter, YouTube) channels, along with the community management across them, and builds on Red Bull Canada’s business plan by creating and implementing cross-platform programming strategies in support of the organization’s wider marketing mix. S/he will drive brand love via organic engagement with as large an audience as possible, focusing on metrics such as reach, engagements, frequency, and length of interaction, ensuring Red Bull generates word of mouth with the right content on the right account/platform at the right time. Ultimately this role brings a wealth of industry and regional knowledge about Canadian consumers across social, web and emerging digital channels, with the ability to put strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to their peers in the organization.

Areas that play to your strengths

All the responsibilities we'll trust you with:

SI202104140022_hires_jpeg_24bit_rgb (1).jpg

Your areas of knowledge and expertise

that matter most for this role:

  • Digital Media leader with at least 5 years of management experience in digital programming of channels/platforms. Related roles in similar sized Media Networks, such as Head of Programming, Head of Digital Media, Head of Social Media or Head of Content with broad network of channels
  • Experience running social media accounts and/or programming websites and apps required
  • Expert in identifying where Canadian consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior
  • Has a constant sense of online trends and knows how to drive Word of Mouth online
  • Strong communicator, knows how to constantly uplevel digital knowledge in the organization
  • Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context
  • Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media
  • Travel 25%
  • Permanent

TorontoOntario, Canada

ca Country flagCanadaRed Bull Canada

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Head of Programming


Looking for something else?

Red Bull

Giving wings to people and ideas since 1987

In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

The company beyond the can
What drives us
Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:


Join our Talent Communities!

Join now
Red Bull athlete Sasha DiGiulian with headband is smiling
Red Bull Jobs

Got Questions? We got you covered.

Jobs FAQ


Stay tuned!

Get notified as soon as the applications open.

CA Country flag