MediaFull-time

Head of Programming

The Head of Programming leads programming of Owned (redbull.com & Red Bull TV) and Managed 3rd party (TikTok, Instagram, Twitch, Facebook, Twitter, YouTube) channels, along with the community management across them, and builds on Red Bull Canada’s business plan by creating and implementing cross-platform programming strategies in support of the organization’s wider marketing mix. S/he will drive brand love via organic engagement with as large an audience as possible, focusing on metrics such as reach, engagements, frequency, and length of interaction, ensuring Red Bull generates word of mouth with the right content on the right account/platform at the right time. Ultimately this role brings a wealth of industry and regional knowledge about Canadian consumers across social, web and emerging digital channels, with the ability to put strategy into action by bringing stories to life, engaging audiences at scale, and bringing constant value to their peers in the organization.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

- Define content programming priorities and creates plans together with the Media Network and Marketing teams, informed by past content performance and expert understanding of current and potential future audience behaviour.
- Constantly sharpen strategies of Owned and Managed channels, identifies potential programming partner channels, and builds consistent holistic programming and release plans across the network.
- Optimize channel performance and experience through scheduling, featuring, customized functionalities and smooth consumer journeys.
- Brief specific content needs with Content team to maximize performance depending on platform and goals. Develop activation plans with the Brand and Communications departments to maximize reach of this content.
- Run Social Media and Community Management, Programs local redbull.com and Red Bull TV, is involved with Social Opinion Leader (influencer) Network.

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EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

KNOWLEDGE, SKILLS AND EXPERIENCE
Digital Media leader with at least 5 years of management experience in digital programming of channels/platforms. Related roles in similar sized Media Networks, such as Head of Programming, Head of Digital Media, Head of Social Media or Head of Content with broad network of channels
Experience running social media accounts and/or programming websites and apps required
Expert in identifying where Canadian consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior
Has a constant sense of online trends and knows how to drive Word of Mouth online
Strong communicator, knows how to constantly uplevel digital knowledge in the organization
Clear understanding of competitor activity and consumer behaviour in both a media and FMCG business context
Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media

Travel 25%
Permanent

WHERE YOU'LL BE BASED

TorontoOntario, Canada

CanadaRed Bull Canada

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

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Red Bull

Giving wings to people and ideas since 1987

In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

The company beyond the can