The National Account Managers (NAM) primary objective is to drive Red Bull’s sales strategy through a specific group of national customers. The NAM is directly responsible for the relationship, sales results and trade spend budgets for their customer base. The NAM will drive growth directly through long tern sales drivers which include; maximize distribution, increased shelf space, equipment placement, off shelf displays (permanent & promotional) and promotional efficiency and effectiveness. This position requires strong analytical skills and strategic thinking to drive sales results, manage trade spend and ongoing business planning. There is also a great deal of communication and presenting required in the NAM role to the customer base, internally and our distributor partners (field team), as such solid skills in these areas are crucial for success in the role. The strength of a DSD business is the ability to execute at the store level very quickly, hence attention to detail and follow-up is also a critical factor to succeed.
Key responsibilities include: owning national account budgets and sales results; developing a productive business relationship with senior management of these chain accounts and with our distributor partners; and provide input in developing strategies, standards, and best practices with regards to key distribution and visibility activities.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Develops and executes short and long term strategies and activities taking into account company direction, focus areas, key customers, market parameters and resources
- Promotes Red Bull’s long term sales drivers to achieve annual plans
- Creates ‘best-in-class’ examples within account base
- Monitors market trends and maintains data on competition in key accounts
- Regular meetings/trade visits/contact with account base
- Builds & develop solid relationships with all levels of account base
- Leads the developments of all national Off Premise key accounts
- Improves relationship with weighted off premise chain accounts by adding value through innovative activities
- Ensures visibility agreements for multi-location product placement
- Evaluates % ROI for each account and creates benchmark system to rate investments
- Contributes to the building of the annual account plans for both volume and spend
- Effectively manages and delivers the volume and spend plans annuals
- Constructs annual Customer Marketing Agreements with account base
- Evaluates ROI with regards distribution/visibility agreements and communicates key learning’s to team
- Drives post-promotion, distribution gaps and equipment audits/results with our Field Teams
- Regular analysis of Nielsen data, customer specific off-take data and internal sales data of account base
- Attends cell meetings to listen to local market needs
- Organizes account meetings that focus on sales strategies, best practices and category management
- Conducts in-store audits with key business personnel
- Attends national NAM business and training meetings
Your areas of knowledge and expertise
that matter most for this role:
- EDUCATION:
- University – Bachelor’s Degree (Preferred)
- SKILLS AND EXPERIENCE:
- Minimum 3-6 years of Sales and Key Account experience with a proven track record of success (preferably in CPG industry)
- Thorough understanding of the retail landscape in Grocery Channel in Canada.
- Category management experience is an asset.
- Excellent communication and active listening skills
- Strong negotiation and presentation skills
- Innovative and solution-oriented mindset. Strong analytical skills
- Attention to detail in execution and follow-up
- DSD experience is an asset
- Self-motivated and able to work independently in an entrepreneurial organization
- Must be highly proficient in Microsoft Excel and PowerPoint providers
- OTHER
- Travel 20-30%
- This portfolio of customer accounts has head offices in many Western Canada (BC & Prairies) and will require travel to meet with customers, distribution partners and work in our Toronto head office on occasion.
- Travel 20-30%
- Permanent
- Benefits eligible
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