Trade Marketing Manager, Catering & QSR (12m FTC)
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
As part of the On Premise Marketing team, the On Premise Trade Marketing Manager will develop and execute trade marketing strategies across key Catering and QSR channels. The role is focused on driving new business opportunities, strengthening stakeholder partnerships, delivering impactful marketing programs, and ensuring best-in-class POS execution across new and existing accounts.
Additionally, the role will lead marketing initiatives for key account partners through the Red Bull Growth Framework, creating innovative concepts that support partner acquisition and growth. Success in this role means building long-term partnerships, growing demand, and leveraging the Red Bull brand to attract new consumers and drive sales.
Areas that play to your strengths
All the responsibilities we'll trust you with:
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Champion and embody the Red Bull On Premise culture, fostering team engagement and contributing to the continued growth and success of the On Premise Marketing function.
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Act as a passionate ambassador for the Red Bull brand and product, both internally and across the On Premise network.
- Uphold Red Bull's premium brand standards by monitoring execution quality, providing feedback, and coaching the wider team on best-in-class execution.
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Develop and execute trade marketing strategies and activation plans across the Catering and QSR segments, leveraging consumer, customer, and channel insights to drive relevance, distribution, and sales growth.
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Lead the planning, forecasting, ordering, and tracking of POS materials, ensuring strong visibility, effective resource management, and best-in-class execution across all priority accounts.
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Develop activation plans and toolkits for key customers that drive distribution, volume, and brand presence, helping Red Bull look like #1, win key consumption moments, and outperform competitors.
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Identify emerging trends, opportunities, and customer needs within the On Premise landscape, translating insights into innovative marketing programs and segment-specific solutions.
- Train, support, and equip the National Key Account and Field teams with the tools, insights, and tactics needed to deliver best-in-class execution across the QSR and Catering segments.
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Partner with Field teams to plan, coordinate, and deliver impactful in-outlet activations that drive engagement and execution excellence.
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Collaborate with internal Marketing teams to develop customer messaging and activation strategies aligned with national brand priorities and campaigns.
- Safeguard Red Bull's premium brand equity across all activations, ensuring execution aligns with the Red Bull Leveraging Assets Framework while delivering customer value and supporting National Key Account objectives.
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- Be the expert in Red Bull Marketing opportunities and projects for customer partners in your priority segments.
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Understand customer needs and align marketing initiatives with Red Bull's brand and On Premise strategic priorities.
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Collaborate with internal marketing teams, including Sports, Gaming, Culture and Brand, to develop compelling customer marketing plans and unlock new business opportunities.
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Roll out and embed Red Bull's On Premise marketing strategy and initiatives across the National Key Account and Field teams, ensuring strong understanding and adoption.
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Partner closely with key On Premise stakeholders to develop action plans and adapt tools that unlock local opportunities and drive executional excellence.
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Support the acquisition and growth of new customers while strengthening existing partnerships through impactful Joint Business Plans (JBPs) that increase distribution and volume.
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Lead consumer activation and in-market execution, championing customer impact and delivering best-in-class brand experiences.
- Train, coach, and develop sales teams on optimal execution standards, providing regular field support and feedback to continuously elevate team capability and performance.
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Your areas of knowledge and expertise
that matter most for this role:
- 5+ years' experience in Trade Marketing, Brand Marketing, or a similar commercial marketing role
- Strong understanding of the On Premise industry and trade environment
- Experience working with Key Accounts and Field Sales teams, with strong influencing, stakeholder management, and negotiation skills.
- Highly organised with excellent planning, project management, and presentation skills.
- Proven ability to collaborate and influence across cross-functional teams.
- Travel 30-40%
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Giving wings to people and ideas since 1987
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
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Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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