Head of Retail Key Accounts
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Head of Retail is responsible for directly leading and managing the Retail team. This role will set and deliver annual sales, expenditure, share, availability, visibility & communication targets for the Grocery, Mass Merchant and Discount Channel. This person will develop strategic priorities and manage initiatives to ensure ongoing business growth across all identified Key Accounts in each channel. This role holds key channel ownership, accountability, and responsibility for the delivery of agreed annual business plan targets. Additionally, this role is also responsible for the training, development and mentoring of five National Account & Business Managers.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Achieve annual budgeting and forecasting targets
- Develop and deliver the annual Business Plan and agreed targets and assignments set
- Agree strategic priorities that define the present and the future of brand activation, category sales and distribution
- Establish strong relationships with key stakeholders (internal and external)
- Set and measure distribution, ranging, visibility and perfect store targets for responsible channels
- Develop and implement pricing and promotion strategies
- Lead and manage the Retail Key Account Team
- Stay up to date with market intelligence, know what is going on in the field and channel (finger on the pulse)!
- To be regarded as a leading and highly respected manager within Red Bull, with continued pursuit of motivating people to exceptional performance
- Ensures agreed service levels at National, State and customer levels are always met
- Drive a strong working relationship with internal and third-party Field and Category teams
- Build strong collaboration across our key departments: Marketing, Finance, Operations
- Implement continuous improvement plans
- Implement ‘best practice’ initiatives, setting the example at a national level
Your areas of knowledge and expertise
that matter most for this role:
- 6-8 years' sales management experience within the Australian FMCG market
- Strong experience in FMCG Retail channel is essential
- Advanced negotiation capabilities, with a proven record of terms negotiations
- Strong technical sales skills: analysis, insights, category management, and forecasting
- FMCG field management experience is essential
- A commitment to people management and development with a proven ability to build and develop talent
- Travel 30-40%
Looking for something else?
- Type any country, city, state...
Giving wings to people and ideas since 1987
In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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