Athlete Specialist, Team Sports
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Athlete Specialist, Team Sports, plays a key role in shaping Red Bull’s impact in key Australian mainstream sports in a truly unique and Red Bull authentic way. You will stay connected to the top-watched and played sports and ensure our strategies and investments are in line with the biggest opportunities for our brand, which includes ownership and delivery of existing partnerships in both Rugby League & Basketball as well as shaping future investments.
The role involves working closely with all departments within Red Bull Australia to ensure strong visibility & execution of 360 marketing & sales programs leveraging our club and league partnerships to have an impact on our brand and product. You will be responsible for partnership and sponsorship negotiation, term delivery, evaluation and working day-to-day with our partners in a truly collaborative way, leaving a positive impact in the sports industry.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Build and maintain strategic relationships across Australia’s leading team sports, aligned with long-term business priorities.
- Identify market, cultural and competitive trends to uncover new opportunities for the brand.
- Shape and execute the Team Sports Marketing strategy, bringing the global Sports Marketing vision to life locally.
- Develop bold, innovative projects that connect sport, performance, culture and storytelling.
- Collaborate with Global teams on future strategies and innovations within team sports, contributing to and adopting best practices.
- Develop partnership strategies that deliver strong value for the brand, leagues and teams.
- Build strong relationships across leagues, teams and clubs, ensuring alignment with partnership objectives.
- Collaborate with internal stakeholders and partners to ensure strong alignment and seamless partnership delivery.
- Partner with leagues and teams to deliver impactful marketing activations that elevate the brand and product.
- Support negotiations for new partnerships and renewals, working closely with internal leadership teams.
- Support the planning and delivery of the Australian Team Sports portfolio, including NRL and NBL projects.
- Coordinate yearly projects and ensure they are executed on time, on budget, and in line with Red Bull brand standards.
- Provide on-site support across events, shoots and activations, collaborating with Media and Brand teams.
- Collaborate with Field Marketing and Sales to deliver impactful game-day promotions, in-stadium activations and events.
- Collaborate with Sales to drive brand presence around stadiums and deliver premium hospitality and ticketing experiences.
Your areas of knowledge and expertise
that matter most for this role:
- 4+ years’ experience in marketing, sponsorships, partnerships, sports or agency environments.
- Experience working across Australian team sports, leagues, clubs and/or professional athletes.
- Strong relationship-building, communication and negotiation skills across internal and external stakeholders.
- Proven project management experience, with the ability to lead multiple campaigns, activations and budgets.
- Strong commercial acumen and creative thinking to identify and deliver new opportunities.
- Travel 0-10%
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