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Red Bull

Giving wings to people and ideas since 1987

In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

The company beyond the can
A man holding a Red Bull can who starts his career at Red Bull and in doing so works for a company that develops unique marketing concepts
Red Bull headquarter in Austria as one of the corporate locations for Red Bull jobs worldwide
Red Bull Athlete represents the brand
Red Bull athlete Neguin jumps up in the air on a pier by a lake at sunset while spreading his arms
What drives us
Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:


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Red Bull athlete Sasha DiGiulian with headband is smiling
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