Want to join us to develop the BEST YouTube content possible, across the entire world of Red Bull?
Then this is for you!
Join our Global Social Media Team in Salzburg, Austria and play a pivotal role in the strategy, ideation, development and delivery of content for Red Bull's network of YouTube channels, while acting as a central source of YouTube expertise and education for stakeholders across the business.
All the responsibilities we'll trust you with:
Working as part of a centralized team of YouTube specialists in Salzburg, Austria, you'll help shape and develop content that is designed to succeed on the platform. By combining data, audience insights, and creative thinking, you'll identify opportunities, strengthen storytelling, and transform ideas into compelling YouTube-first concepts.
At the heart of this role is the development of authentic, high-impact YouTube content that connects with audiences around the world. Drawing upon a strong understanding of storytelling, audience behaviour, video packaging, titles, and thumbnails, you'll help shape content that stands apart from traditional formats and drives channel growth.
From early-stage ideas through to developed concepts, you'll work across a wide range of Red Bull projects, ensuring stories are built with YouTube audiences in mind from the very beginning.
Creativity and innovation are essential to success in this position. Together with the team, you'll generate original content concepts and scalable formats with the potential to reach audiences worldwide.
Whether building ideas from scratch or reimagining existing projects, your focus will be on developing bold, entertaining and platform-native concepts that create impact across the Red Bull ecosystem.
Sharing YouTube best practices across markets will be a key part of your role. Through workshops, training sessions, and regular collaboration with creators, athletes, and teams, you'll help elevate content performance and strengthen YouTube expertise across the business.
By translating platform insights into practical recommendations, you'll support stakeholders in creating more effective content and continuously improving their understanding of YouTube development.
Close collaboration with Red Bull's global network of channels will be a key part of the role. By sharing expertise in scripting, creative development, titling, editing and production, you'll help maximise content performance and audience engagement.
Beyond project support, you'll build strong relationships with stakeholders across markets, acting as a trusted partner in the pursuit of world-class YouTube content.
that matter most for this role:
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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