Red Bull – BORA – hansgrohe Pro Cycling
Are you a natural networker who can open doors, build powerful commercial propositions and turn ambitious brands into long-term partners?
At Red Bull Pro Cycling, we have a clear ambition: We Make Cycling Bigger. We challenge conventions, push the boundaries of professional cycling and grow the sport beyond its traditional audiences by creating new stories, experiences and opportunities for fans, athletes and brands around the world.
As Senior Partnerships Sales Manager, you’ll help build the next generation of our global partnership portfolio and drive sustainable commercial growth. You’ll identify, develop and convert high-value opportunities with leading international brands, taking prospects from first contact and strategic pitch development through negotiation and contract closing.
All the responsibilities we'll trust you with:
You’ll own the full partnership sales cycle, from prospect identification and initial outreach through discovery, proposition development, pitching, negotiation and contracting. You’ll build a qualified and sustainable new-business pipeline of premium international prospects, develop relationships with senior decision-makers and deliver against ambitious individual and team revenue targets. By understanding prospective partners’ businesses, marketing strategies and challenges, you’ll identify opportunities to create relevant, valuable partnerships rather than relying on traditional rights packages. Above, you’ll be supporting the sales of one of our most important commercial assets: the Title Partnership next to Red Bull and our existing partners which will be shaping the future of Red Bull Pro Cycling.
You’ll develop category strategies and identify industries with strong strategic and commercial potential for Red Bull Pro Cycling. Using data, market intelligence and consumer insights, you’ll prioritise prospects and strengthen partnership propositions. You’ll also create new lead-generation channels through networking, agencies, industry relationships, events and direct outreach.
You’ll lead the development of customised sales narratives, proposals and presentations for priority prospects. Working with our in-house brand team and creative agencies, you’ll develop powerful activation concepts, visualisations and commercial propositions that combine brand impact, audience reach, storytelling, experiences, content, hospitality and other relevant partnership assets. You’ll use the unique combination of elite sport, athletes, storytelling and the wider Red Bull ecosystem to create a differentiated proposition that can help shape the future of Red Bull Pro Cycling and build one of the most attractive partnership portfolios in cycling.
that matter most for this role:
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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