Red Bull Czech Republic

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Red Bull was launched in the Czech market in 1995, 11 years after the company was founded in Austria in 1984. This created the launch of what was a whole new product category, Energy Drinks.

Today, Red Bull operates within 172 countries selling almost 9.8 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. The combined Red Bull Czech and Slovak entity is a team of more than 120 dynamic, creative individuals working together to grow the brand, deliver great products and experiences, Giving Wings to People and Ideas.



Red Bull Czech Republic's national headquarter is located in a unique residential area of Baba hill in Prague 6, in-between architectural villas from the golden age of functionalism. Nature is right at our doorstep as the western tip of Baba hill is connected to a stunning valley called 'Šárecké údolí'. The local atmosphere and spectacular landscape of this area are uniquely awe-inspiring.


Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across the Czech Republic and around the world; facilities that support our daily lives and communal areas where we come together to socialize and celebrate.


Giving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

Local Heroes

We team up with Czech athletes and artists to help them hone their talents, achieve their goals, support their communities, entertain and inspire others and constantly innovate, moving their discipline forward.

Local Events

Our events enable once-in-a-lifetime experiences where the participants are heroes of the day!


You’ll find us in over 172 countries


Join the team in the Czech Republic

Red Bull athlete Sasha DiGiulian with headband is smiling
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