Red Bull Austria

at Country flagAustria

When Red Bull was founded in Austria in the mid 1980's, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987 creating a whole new product category – Energy Drinks.

Today, Red Bull operates in over 175 countries selling almost 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. The Red Bull Austria team is made up of dynamic, creative individuals working together to grow the brand, deliver great products and experiences, Giving Wiiings to People and Ideas.


Fuschl am See

Red Bull Austria is based near Salzburg in Fuschl am See, sharing an office with the global headquarters. The architectural office buildings, surrounded by crystal clear lakes and mountains, are a great spot for a lunchtime swim or training for the next Wings for Life World Run on the trails around the lake. Fuschl surroundings offer short hikes and tall peaks for the mountain go-ers and during winter, after work ski-touring is just a few minutes from the office. In addition to our Fuschl am See office, Red Bull Austria has Field Sales (Off- and On-Premise) and Student Marketeers working throughout the country to bring our local strategy to life.


Our workplaces reflect the brand culture: indoor and outdoor spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across Austria and around the world; facilities that support our daily lives (changing rooms, bike storage) as well as lunch spots, local hikes and lakeside areas where we come together to socialize and celebrate.


Giving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

Local Heroes

We team up with Austrian athletes and artists to help them hone their talents, achieve their goals, support their communities, entertain and inspire others and constantly innovate, moving their discipline forward.

Local Events

Our events enable once-in-a-lifetime experiences where the participants are heroes of the day!


You'll find us in over 175 countries


Join the team in Austria

Red Bull athlete Sasha DiGiulian with headband is smiling
Red Bull Jobs

Got questions? We got you covered.

Jobs FAQ
AT Country flag