Gaming is a key priority for Red Bull. Together with leading publishers, platform holders and partners, we bring the world of Red Bull to players through gaming IP, in-game integrations, content, events and consumer activations.
As Global Gaming Partnerships Specialist, you'll help bring our global gaming partnerships to life. Working at the intersection of gaming, marketing and international collaboration, you'll connect global opportunities with local market needs and turn ideas into impactful experiences for players around the world.
All the responsibilities we'll trust you with:
You’ll support the execution of global gaming projects across multiple markets and departments, working closely with Brand Marketing, eCommerce, Red Bull Media Network, Sports, Legal and Motorsports Marketing. From initial concept through execution, you’ll help translate complex partnership opportunities into clear, inspiring, and actionable activation plans.
In this role, you’ll build strong relationships with game publishers and platform holders and manage day-to-day communication with our partners. Working at the intersection of gaming, marketing and international collaboration, you’ll help identify opportunities to strengthen Red Bull’s relevance within the global gaming landscape.
Acting as a trusted contact for local markets, you'll help countries understand how global gaming opportunities can be activated effectively. You’ll provide guidance and feedback to markets working with publishers, developers and platform holders or delivering gaming events. You’ll also ensure that market needs, learnings and success stories are incorporated into the global strategy.
You’ll monitor project performance, gather insights from local markets and stay up to date with developments across the gaming and esports industry. By identifying emerging opportunities and sharing relevant learnings, you’ll support strategic decision-making and the continuous development of our global gaming partnerships.
Another task will be to curate and continuously develop the team’s global gaming knowledge ecosystem. You’ll ensure that partnership opportunities, activation frameworks, guidelines, case studies, learnings and resources remain accessible, relevant and inspiring for internal stakeholders around the world.
Your role will involve coordinating the licensing of Red Bull assets for integration into video games, as well as supporting the successful delivery of ongoing partnerships and projects.
that matter most for this role:
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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