Red Bull Media House
Do you want to own Red Bull's gaming channels and help us push further our initiatives in the field?
Then this is your dream job. In this role, you’ll ensure that the company’s gaming network priorities are curated into an authentic and unique strategy and then communicated to a global audience effectively, efficiently, and with the best-in-class application.
All the responsibilities we'll trust you with:
Our goal is to address our audience in a consistent, brand adequate, and uniquely endemic tone of voice. Doing so, you’ll lead the social media strategy for all aspects of gaming at Red Bull from overarching strategy to project-specific briefings. This includes implementation of new social formats that significantly increase audience engagement across each gaming vertical, which aligns with the overall gaming strategy and delivers on business objectives. Furthermore, you’ll take care of the day-to-day management of external freelancers working directly with the gaming’s playground.
You’ll increase the internal understanding of new and distributed media, ensuring all content is suitable for the rapidly evolving distribution landscape and acts as a spearhead for gaming. In addition, you’ll ensure that channels have ample content to promote around key gaming projects, live and non-live and events outside of the office. On site, you’ll be responsible for all elements of creating, programming, and publishing of content in the relevant gaming channels.
Last but not least, you’ll manage our social media publishing tools, analytics tools and platform CMS to ensure consistent and relevant content. To do so, you’ll be entailed to take data-based decision and development of best practices to share internally with our markets.
that matter most for this role:
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.The company beyond the can
Chasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create: