Distributor Partner Manager
The Distribution Partner Manager’s main priority is representing and managing the Red Bull business with assigned Distribution Partners (Distributors and Wholesalers) by developing and agreeing annual business plans, achieving growth, driving Red Bull initiatives, and tracking Key Performance Indicators (KPIs) in line with the company strategy and priorities which lead to an increase in Distribution, Execution and Volume.
Areas that play to your strengths
All the responsibilities we'll trust you with:
- Coordinate regular meetings with distribution partner’s teams in order to communicate company strategy and priorities, review business KPI’s, discuss opportunities and threats in the region, run trainings and update sales teams.
- Assign sales, distribution, execution etc. targets to DPs based on business targets (and relevant teams) and follow up these targets regularly.
- Provide execution trainings, on-the-job trainings and coaching to DP and their teams.
- Regular Trade Visits with DP Field teams to coach DP sales team and unlock distribution and execution opportunities.
- Analyze the opportunities in the region, take proper action and implement as needed.
- Ensures DPs fully understand and execute Red Bull execution / merchandising standards.
- Implements systems to track and benchmark DPs against key initiatives/goals.
- Plan and Execute incentive programs in line with company targets in order to keep sales representatives focused and motivated.
- Be a credible beverage business consultant to DPs and customers and act as a category captain by presenting category and Red Bull Potential.
- Thorough working knowledge of distributors internal systems and structure.
- Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers).
- Clear understanding of the person responsible and accountable for tasks or programs within DP.
- Develop with assigned DPs the annual business plans (bottom up) with regards to organization requirements, distribution, volume, investments, and KPIs.
- Secures agreement on necessary subjects (distribution build-up by month/channel, sales forecast by SKU/ month/channel/ segments…).
- Establishes POS allocation by distributor o Coordinates with relevant stakeholders to issue on-going updates against allocation.
- Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets).
- Maintains strong working knowledge of all relevant Red Bull systems.
- Proactively uses available reports to maximize on all opportunities including competitor intelligence.
- Holds DPs accountable for data submission into RB systems to ensure accurate and timely information.
- Share and enforce guidelines with regards to Red Bull’s inventory policy.
- Develops working knowledge of geographic and demographic areas in assigned geography.
- Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography.
- Develops expertise with regards to product competition and distributor competition in respective area.
- Communicates regularly and works effectively with all internal sales team (Off-Premise Key Accounts) and marketing teams to secure full alignment of the sales goals with the DP.
- Manage Risk by taking alternative precautions with a proactive approach by determining the risks that would hamper Red Bull business.
- Represent Red Bull brand and values in the best way, including appearance, attitude and behavior.
Your areas of knowledge and expertise
that matter most for this role:
- Professionals with experience in commercial roles within the FMCG (Fast-Moving Consumer Goods) industry.
- Experience managing distributors and/or indirect sales channels.
- Strong analytical skills, with the ability to interpret commercial KPIs and business performance.
- Excellent organizational skills, autonomy, and a hands-on approach to field execution.
- A collaborative, proactive profile with a genuine willingness to learn, grow, and develop.
- Valid driver's license and willingness to travel frequently across the region.
- Experience in the beverage industry.
- Knowledge of the Litoral market.
- Intermediate level of English.
- Travel 20-30%
Looking for something else?
- Type any country, city, state...
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