
Albanian Distribution & Development
All the responsibilities we'll trust you with:
Develop and execute the annual event marketing plan aligned with local business priorities.
Lead end-to-end planning and implementation of Red Bull owned events and flagship projects.
Identify, evaluate and activate relevant third-party event partnerships.
Ensure all events are executed according to Red Bull brand standards and safety requirements.
Manage event timelines, production plans and operational readiness.
Build Red Bull's presence within selected sports, culture and lifestyle playgrounds.
Identify emerging trends, communities, talent and opportunities that can increase brand relevance.
Develop long-term plans to establish credibility and influence within priority consumer scenes.
Create platforms that enable sustainable engagement beyond individual events.
Develop and maintain relationships with event organizers, agencies, artists, athletes, influencers, and key institutions.
Lead negotiations and partnership discussions.
Coordinate multiple internal and external stakeholders to maximize project impact.
Ensure strong collaboration with Brand Marketing, Sports Marketing, Media Network, On Premise and Off Premise teams.
Manage allocated event budgets efficiently and responsibly.
Monitor project spending and ensure financial compliance.
Evaluate ROI and effectiveness of event investments.
Identify opportunities to increase impact while optimizing costs.
Design engaging event experiences that strengthen consumer connection with the brand.
Integrate product trial, consumer recruitment and data collection opportunities where relevant.
Ensure each activation delivers measurable business and brand outcomes.
Support national campaigns through event-led executions.
Define clear KPIs for all projects and partnerships.
Measure event performance and generate post-event evaluations.
Translate insights into recommendations and future planning.
Track consumer engagement, reach, participation, and business impact metrics.
that matter most for this role:
In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
The company beyond the canChasing our potential
Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:
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