Student Brand Manager - Savannah College of Art & Design, Atlanta

Student Jobs

Red Bull Student Brand Managers (SBMs) are a part of the most dynamic and empowered student ambassador program in the world. Our SBMs are passionate about Red Bull and share their love for the brand with their peers. They are responsible for driving the brand image on campus, building belief in the product benefits and ensuring long term loyalty starting with the college experience. The goals of the Student Brand Manager program are to reach new students, excite students, increase sales and manage the Red Bull brand on a collegiate level.

Red Bull

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 10400 people in over 167 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Atlanta, Georgia, United States
  • Schedule Part-time
  • Organisation Red Bull North America

Areas that play to your strengths

(all the responsibilities we'll trust you with)


    Represent Red Bull on campus by living and breathing the Red Bull personality traits and company values

    Spot trends and identify opportunities to integrate the brand by conducting campus research

    Establish and maintain relationships while supporting key university bodies and individuals, including key opinion leaders on campus to keep the brand desirable

    Ensure a positive and credible Red Bull brand image is delivered amongst the student community by continually activating creative, innovative and daring initiatives (including social tactics)

    Drive the entrepreneurial, innovative and creative implementation of Red Bull's marketing mix on campus

    Create, maintain and grow a strong brand on campus

    Contribute to the infusion of Red Bull into student life - a ‘lifestyle choice’ to be continued post university


    Maintain a dynamic mix of projects, activities and event involvement always with social and digital media at the heart of what we do

    Drive trial ("seed" the product) through key moments of need and develop new usage situations for Red Bull by demonstrating the efficacy of the product

    Continually seek opportunities to develop Red Bull’s brand profile, image and credibility on and around campus within the student market and with an entrepreneurial approach

    Leverage relevant World of Red Bull assets on campus


    Develop and execute targeted sales and marketing plans to meet the needs of students on campus

    Collaborate with Off & On Premise Sales to maximize sales and distribution on and around campus


    Complete the communication and reporting tasks associated with the SBM role in a timely manner and with accuracy

    Achieve set goals and meet all deadlines

    Deliver executional excellence and show love for the details in all areas of the role

Your experience includes:

(proven performance in)

  1. Proven track record of accomplishments prior to joining Red Bull

  2. Charismatic and outgoing personality

  3. Connected with a variety of key influential groups on campus

  4. Campus expert on behind the scenes activities (clubs, parties, etc) and hot spots on and around campus

  5. Social chameleon - have the ability to work with a variety of groups and organizations

  6. Passionate about the Red Bull brand

  7. Possess an entrepreneurial spirit

  8. Must be in good standing with the school

  9. Creative mind, with prior successes in driving the creative process

  10. Functional knowledge of social networking

  11. Responsible

  12. Self motivated

  13. Lives and represents the Red Bull brand

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Red Bull North America is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.