The Art of Musketeering

Musketeers, our Sales and Marketing Specialists, personify the Red Bull brand in our On Premise sales Business.

A Way of Life

Red Bull Musketeers are the living, breathing embodiment of the Red Bull way of life. They operate as true ambassadors of the Red Bull brand in our On Premise business, working with the very best bars, restaurants, clubs, hospitality venues, and events. They are passionate about building long-term partnerships and identifying new opportunities to drive trial and consumption, and they build and maintain Red Bull’s brand image in On Premise hotspots.

Mission One

The Red Bull Ambassador

The venue is packed, the party is off the hook. All around, there are cans in the hands of consumers, and it’s all thanks to you. Wherever you look, you can’t miss the impact of Red Bull and the hard work of the dedicated Red Bull Musketeer. Musketeers don’t just pull strings behind the scenes; they are also on the floor, representing the company and on the constant lookout for new opportunities for the can.

By combining finely honed organizational skills with infectious enthusiasm, Red Bull Musketeers operate as true ambassadors of the Red Bull brand, creating an enviable network on the local scene. As the face of Red Bull, they check in regularly with each of their On Premise accounts and key influencers to build affinity and understanding of our brand and products, and deliver excellence in everything they do.


  • Build Genuine Relationships

    Build Genuine Relationships

    Integrate deeply with the local On Premise scene, connecting with key influencers and stakeholders

  • Turn Brand Love Into Can Love

    Turn Brand Love Into Can Love

    Campaign for our brand in the On Premise scene, and deliver the can into the hands of our consumers

  • Be A Role Model

    Be A Role Model

    Promote our premium brand image and set a great example by delivering excellence in everything you do

Mission Two


That happening venue where everyone wants to be? You’re already there! That ‘secret’ event everyone’s talking about? You’re on the guest list! your drive to succeed coupled with your boundless energy means you’ve already secured a meeting with the managers of the hottest new places. With most of your time spent in the field, you know what’s going on in the streets and what’s just around the corner.

While you’ve already implemented the right strategies for your territory, you take innovative measures to expand the business beyond your existing account list and win over new customers and consumers.

The Characteristics

  • Stay ahead of the curve

    Stay ahead of the curve

    Master all things ‘On Premise’ by staying on the cutting edge of industry knowledge, trends, and new opportunities

  • Make Your Mark

    Make Your Mark

    Identify the appropriate initiatives for your territory and diligently track, analyze, and report on performance and areas of growth and opportunity

  • Step Up And Take Ownership

    Step Up And Take Ownership

    Know your tasks and responsibilities. Act autonomously and pro-actively

Mission Three

The Indispensible Business Consultant

With your expertise and know-how, you strengthen your business relationships to drive Red Bull sales and marketing initiatives.

When you’re not busy discussing exciting new proposals, you continuously seek new opportunities that drive mutual gain, and negotiate strong partnership agreements. You engage successfully, so your accounts never want to turn you down.

Skills for Success

  • Maintaining A Laser-Sharp Sales Focus

    Maintaining A Laser-Sharp Sales Focus

    Convince key players with your shining personality, and your excellent communication and selling skills

  • Effective Negotiation

    Effective Negotiation

    Lead negotiations with your customers to bring about strong, mutually beneficial partnership agreements

  • Resourceful Problem-Solving

    Resourceful Problem-Solving

    Leverage your best creative skills to solve business challenges, like keeping Red Bull number one in the On Premise sector


Most jobs take energy. This one gives it.

Got what it takes to be a Musketeer? Check out opportunities in your area and join our winning team!

Not the right fit for you?

Check out other opportunities at Red Bull.
We'd love to welcome you on board!