Field Marketing Specialist

Marketing

In 1987, Red Bull not only launched a completely new product, it created and has lead ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 9000 people in over 165 countries, selling over 5 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

The Field Marketing Specialist supports the Field Marketing Manager in building the local face of the brand in their field, in line with the global and national strategies and priorities for particular marketing programs. They assist in marketing innovation encompassing local needs and specificities that complement the national strategy, impacting local consumers and thus the successful development of the business.

  • Location Bangalore, Karnataka, India
  • Schedule Full-time
  • Organisation Red Bull India

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • Strategic Direction and Rightness of Brand Priorities

    Understand and infuse global and national Red Bull strategies and philosophies in the field

    Communicate clear expectations and guidelines to the Wings Team in order to achieve and meet targets successfully to drive trial with local consumers

    Capture and share essential first hand consumer perception feedback (post sampling)

    Communicate clear expectations and guidelines for SBMs to effectively plan and deliver on infusing Red Bull in to student life during key moments (study, sport, party etc.), using a “from students for students” approach to create a credible brand image within universities and win students as loyal Red Bull consumers.

  • Marketing Innovation

    Be a key player in developing, owning and executing new ideas that are locally relevant complementing the activation of global and national initiatives with the Field Marketing Managers guidance

    Based on the knowledge and understanding of your region help come up with digital and social media as an integral part of success in field activities

    Involve Wings Team and SBMs on idea generation for the field and capitalize on their personal university lifestyle to identify technology / digitally / socially driven consumer trends early on.

  • Premium Appeal and Executional Excellence

    Support the Field Marketing Manager in creating and supporting key events, scenes and marketing opportunities that reflect the Red Bull brand values

    Engage in local grass-root events for sport and/or culture that are relevant for Red Bull

    Identify the local heroes in relevant Red Bull scenes and work together with the Field Marketing Manager to bring them to the world of Red Bull in a personal way.

  • Organizational Capabilities and Enabling Structure

    Sourcing and hire Wings Team members and SBMs who are brand fit

    Train and lead the SBMs, and the Wings Team respectively with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for develop to the ‘top’ shining stars

    Implement and uphold the national recruitment, on-boarding and training module for consistency

Your experience includes:

(proven performance in)

  1. Must have a Bachelor's degree/Master degree with specialization in Marketing management.

  2. The incumbent should have already built and sustained personal relationships in core scenes (like Culture, and/or Sports etc.) and should possess the experience in leading teams and managing people.

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Travel up to: 50%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.