Red Bull Graduate Program: Your chance to work hard and shape your future.


Every one of us is unique, with different passions, talents, and goals. This program is designed to draw out the best in you. We provide you with the opportunities to prove your capabilities and pursue your potential. Our graduates have big roles that come with real responsibility. Your delivery and contribution during the program will shape the scope of your future at Red Bull.

What we offer

At Red Bull we offer a development program that will be driven by what you need to learn and experience in order to succeed in your role. The Graduate Program follows Red Bull’s self-directed development philosophy, where approx. 70% of your learning and development is derived from “on-the-job” experiences, 20% through feedback and relationships and the remaining 10% from formal training. This will enable you to go further and grow faster.


    You will have the opportunity to dive in head first on Day 1. Along with the core function of your role you will be accountable for project ownership and overcoming business challenges related to your department’s objectives. Additionally, in order to gain broader insight into the business you’ll have a job rotation within a function that has a close link to your role. This will provide you with the opportunity to work with related departments and associated teams.


    As part of your onboarding you will experience the ‘wingman’ program which is a buddy system for new hires and a way for you to network with your peers. You will also follow the Red Bull Performance Cycle which is designed to help you achieve peak performance. Ongoing feedback and performance evaluations will help determine where you currently stand and how you can develop further.


    You have spent your life in lectures learning but now it’s time to put these learnings into practice. We believe in interactive, practical and well thought-through workshops that will give you key information needed to perform at Red Bull, incorporating learnings from our world class athletes, artists and business professionals. You will attend an intensive development training designed specifically for our Graduates as well as functional training specific to each department.


Our graduates are hands-on, embrace big challenges and focus on delivering results. They have ambition and responsibility to own important projects and drive their own development. All eligible applicants must have the following:

  • Education & Achievements

    Proven excellence in your academic life to date resulting in a Bachelor or Master degree, graduates on or after 2014, together with extra-curricular achievements that reflect your proactive mentality and your ability to manage complex projects and balance priorities. In addition we would like to see a history of pursuing personal passions that demonstrate that you are dreaming up big ideas and making them happen.

  • Language Skills

    Must be fluent in written and spoken English. Additional languages are considered an asset.

  • Work & Internship Experience

    A track record of success, which can be seen in your internships or other relevant work experiences. International or diverse cultural experiences through internships abroad, study abroad or other learning programs are considered an asset.


Red Bull gives wings to people and ideas. Behind all that we do, there’s a team of passionate entrepreneurs pursuing their potential.


Check out the different job functions within the Graduate Program and find out which one is the one you are passionate about. Depending on the region you are applying for these opportunities may vary.

Sales - Off Premise

Off-Premise is comprised of grocery stores, convenience stores, gas stations and more. It is where consumers pick up a Red Bull for later. The main role of Off-Premise is to win when the consumer makes their beverage and brand purchase decision in-store making. It’s the channel where we drive mass availability, visibility and communication of the brand.

Sales - On Premise

On Premise refers to places where Red Bull is consumed where it’s purchased, such as clubs, bars, festivals, etc. Red Bull builds strong relationships with On Premise accounts to secure availability and visibility of our product. Availability & Execution ensures that the consumer finds, buys and consumes our product in order to experience the stimulation of body and mind.

Marketing - Communications

Marketing’s main objective is to create awareness and value for the product. The key role of communication within Red Bull is to sharpen and enrich the brand image by bringing our worldwide content and fascinating stories to the heart of our consumers through strong planning, production and distribution - via our own and 3rd party media channels.

Marketing - Digital

Marketing’s main objective is to create awareness and value for the product. Our unique approach to connecting with consumers emotionally is through the digital space by utilising Sport, Culture, Communications, Advertising and Brand Marketing. Digital is about social listening, both what’s trending and who’s talking about us in order to grow total engagements with the brand.

Step by Step

If you are interested in joining a Graduate Program that is unlike any other, the next steps are:

  1. Step One



    Take a look through the resources available on this site, decide on the job function that best matches your passion and professional ambitions and apply below.

  2. Step Two



    Through an initial assessment you’ll demonstrate your ability to connect information and make decisions. From there, you’ll be invited to complete a video interview.

  3. Step Three



    During an Interview we want to see how the job function you have selected plays to your strengths.

  4. Step Four

    MEET US:

    MEET US:

    The finalists will be invited to one of our Assessment Days. Our past graduates describe them as challenging, fun, and exciting.

  5. Step Five



    Get the chance to work with one of our highly professional teams for 18 months and show us your capabilities.

  6. Step Six



    Your performance during the 18 months will define the scope of your future role.


If you are interested in applying for the next Graduate Program keep an eye on this website.
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