Brand Marketing Specialist


The Brand Marketing Specialist works on gathering and understanding consumer insights and market research, specifically what drives Top-of-Mind awareness, brand salience and per capita consumption. Working closely with the Head of Brand Marketing to support and contribute to the annual business plan by creating, planning and executing brand, advertising, consumer activations, new products and packaging initiatives, whilst ensuring the brand is portrayed in the right way.

Red Bull

In 1987, Red Bull not only launched a completely new product, it created and has led ever since a whole new product category, Energy Drinks. Nowadays Red Bull employs more than 11500 people in over 171 countries, selling over 6 billion cans a year. The World of Red Bull provides the forum for you to use your talent and passion, to develop yourself and make an impact. Find out why we're different.

  • Location Milano, Lombardia, Italy
  • Schedule Full-time
  • Organisation Red Bull S.r.l.

Areas that play to your strengths

(all the responsibilities we'll trust you with)

Your experience includes:

(proven performance in)

  1. FMCG brand marketing skills, knowledge and experience (3+ years).

  2. Clear understanding of competitor activity and consumer behaviour in a multinational brand and FMCG context.

  3. Generate consumer insights and translate them into successful brand initiatives.

  4. Strong analytical ability and commercial acumen to understand financial statements and market trends.

  5. Manage relationships with creative and media agencies.

Last year we sold 6 billion cans

Travel up to: 25%

In your cover letter, please include an explanation of why your experience is specifically relevant to this role at Red Bull. We want to see your personal style – what makes you tick and why you think your next opportunity is here with us.

Red Bull is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.